Why SSL Certificate Is Important for Your Website & where to buy ?

You must have often seen “HTTPS” written in the web address bar, right before the domain name. The S symbolizes the security and safety of the website, as well as the data shared on it. It also indicates that your website has SSL security. Secure Socket Layers (SSL) certificate tell visitors that a given site belongs to a legitimate and verified owner.

An SSL certificate is essential for a website irrespective of the fact it is a simple blogging site on WordPress or a large e-commerce platform serving customers across the world. If you are wondering what makes this security certificate so important for a website, read further.

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SSL protects the sensitive information in the website when it travels through the networks. Mostly you would have come across articles that describe the importance of having SSL certificates for e-Commerce websites. However, the truth is that, your website needs an SSL even if it doesn’t handle critical data like credit card details and so on.

SSL keeps sensitive information sent across the Internet encrypted. The information becomes unreadable to everyone except for the server you are sending the information to. Thus it keeps up the privacy, critical security and data integrity for your websites as well as your customer’s personal information.

Ensures Data Protection
Cyberattacks have become more sophisticated with time, and so have the solutions to counter these attacks and hackers’ tactics. SSL certificate is one such solution. SSL encrypts or scrambles the data when it passes between websites or web servers. In other words, the data gets locked, and it can only be unlocked by the intended recipient. It is done to ensure the security of sensitive data, such as credit card, social security numbers, username, IDs, and passwords. SSL certificate keeps such critical information out of the hands of cyber crooks by turning data into an undecipherable format.

Increases Customer Trust
What user doesn’t trust a secured website? In fact, they are more likely to use a secured website rather than the one that can harm their device or give data in the hand of cybercriminals. There was a time when users weren’t much aware of SSL certificates, but now, they know what a padlock icon and https indicate.

SSL certificates sow a seed of trust in the website visitor’s mind. It sends a message that you take your customers seriously and respect their privacy. Visitors’ information is protected from fraud; thereby, they show confidence sharing contact details, payment information, etc. on your domain and subdomains. To take their trust to another level, you can always add SSL site seal to your website.

Enhances Website Speed
The speed of a website determines its ranking on search engines. The faster the website, the more the traffic. Therefore, your website with SSL certificates will get preference in search engine results. HTTPS improves the loading speed of web pages. Eventually, more people can visit your site and stay there for longer because they know more about your deliverables. There are various factors that differentiate an HTTP from an HTTPS-enabled website, and speed is one of them.

Google Displays Your Site Properly
For any website that is not SSL validated, Google shows a page alert saying that your connection isn’t private. No doubt, Google is the most used search engine amongst all and people like its interface. Not to disappoint its users, Google takes extra efforts. Google Chrome supports encrypted pages with a padlock icon and green address bar. In fact, in 2018, Google decided to accept HTTPs sites by default and show HTTP websites to users after warning them that it’s not safe.

Better User Experience
Users are much aware of a secured website. They know the significance of the SSL certificate. With SSL, they will not be apprehensive of sending information to or receiving from anyone, and it will lead to improving their experience many times. For instance, while shopping at an e-commerce platform, the visitor will be able to give card details without thinking twice, if that site is validated by SSL. Eventually, it also helps in improving the conversion rate for any online business.

Let your customers feel safe on your site with an SSL certificate

The year 2017 recorded the highest number of data breaches, Cyber attacks & ransomware. Therefore many smart businesses are now taking every possible step to secure their website and one way is to install an SSL Certificate. As said above, SSL or Secure Socket Layer is used to secure the data transmitted over the internet between your computer and the destination servers making impossible for hackers to steal your information. Gartner research has shown that 70% of online shoppers cancel an order because of the lack of trustworthiness of the website. Furthermore, 64% of those shoppers say that they would have completed an order had the website had a trust mark or SSL certificate.

Should I Use SSL?

A “Not secure” label in front of your website will shoo away the potential customer in a wink of an eye. This will ultimately result in loss of sales, right? Would you want this to happen? So without any doubt, install an SSL for your website. If you are e-commerce website, SSL installation is mandatory as this will not only keep your customer’s information safe but assure them that any transaction taking place via your site is totally secure. Further, the padlock in the navigation bar will assure clients that the website he/she has landed upon is not fake.

How do you understand that a Website is SSL Protected? Today because of rising cyber-attacks and other security breaches, many popular websites already have already integrated SSL in their website. You can know this by looking at their navigation bar on the website. If you notice a padlock; this means any data, you transmit to that particular website will be secure.

Another way is by seeing the “HTTP” replaced with “HTTPS” in the URL. Installation of SSL The cost of a standard SSL certificate starts for around $29.00/pa a year depending on your hosting provider. In order to install an SSL on your server follow the steps shown below

  1. Generate a Certificate Signing Request (CSR)
  2. This will help to determine which server will use your certificate. It will also impact the domain names that will be using the SSL.
  3. The next step is to request an SSL certificate.
  4. Note that you have to provide documents that prove you are the true owner of the domain if you are not hosting on your own server.
  5. You will be issued a downloadable SSL certificate file that can be installed on your server.
  6. Once your SSL is installed, it is recommended that you make a backup copy of the certificate and store is in a secure place. This will be very helpful for replacement in case of server crashes. Bonus Here are following tips to bear in mind when setting up your SSL certificate: • Choose single, multi-domain, or wildcard certificate which will be best for your business. • Use SSL certificates that are from trusted sources and are with 2048-bit keys. • Allow indexing of website pages by the search engines. Avoid the noindex robots meta tag wherever possible. • For all other domains use protocol relative URLs.

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