Shopify Review : Cloud-Based eCommerce Solutions


OVERVIEW

Shopify is a Canadian e-commerce company headquartered in Ottawa, Ontario. It is also the name of its proprietary e-commerce platform for online stores and retail point-of-sale systems.

The company reported that it had more than 700,000 merchants using its platform as of August 2018, with total gross merchandise volume exceeding $59 billion.Shopify was founded in 2004 by Tobias Lütke, Daniel Weinand, and Scott Lake after attempting to open Snowdevil, an online store for snowboarding equipment.

 

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Unsatisfied with the existing e-commerce products on the market, Lütke, a computer programmer by trade, instead built his own. Lütke used the open source web application framework Ruby on Rails to build Snowdevil’s online store, and launched it after two months of development.

In January 2017, Shopify announced integration with Amazon that would allow merchants to sell on Amazon from their Shopify stores.Shopify’s stock rose almost 10% upon this announcement.

In April 2017, Shopify introduced a Bluetooth enabled debit and credit card reader for brick and mortar retail purchases.

In April 2018, Shopify announced a partnership with Deliv to offer same-day delivery capabilities to Shopify retailers.

In September 2018, Shopify announces plans to locate thousands of employees in Toronto’s King West neighbourhood in 2022 as part of the “The Well” complex, jointly owned by Allied Properties REIT and RioCan REIT.

Online cannabis sales in Ontario used Shopify’s software when the drug was legalized in October 2018. Shopify’s software will also be used for in-person cannabis sales in Ontario when it is legalized in 2019

WHY SHOPIFY IS THE BEST CHOICE FOR YOUR ONLINE STORE ?

Shopify may be a web application that permits you to make your own on-line store. It provides you with a good vary of templates which will be made-to-order to fulfill individual users’ disapproval necessities, and it permits either physical or digital product to be sold.

Shopify is one among the leaders within the e-commerce area, and maybe the easiest-to-use tool to create your on-line store with. Their mission is to create a hassle-free platform for putting in place your e-commerce business.I will tell you below why shopify is best for online store :

Everything you need to start an online store and sell online

Selling online with your own ecommerce website has never been easier, faster, or more scalable. Impress your customers with a beautiful store.

Set up your store in minutes and bring your brand to life

Drag-and-drop store builder

Choose from over 100 professional and free store themes. Customize colours, imagery, and fonts with ease. No design skills required.

Designed for mobile

All Shopify themes are fully responsive, which means your customers get a consistent experience no matter how they browse your store.

Optimized for growth

Leverage insightful sales information to grow your business

Comprehensive dashboard

Get a holistic and detailed view of your business to better understand sales, orders, and audience to better tailor your products and marketing.

Marketing made simple

With Shopify’s built-in SEO features, automated marketing, and free educational material you will always be one step ahead of the competition.

Your business, managed

Focus on the things you love and let us handle the rest

Shopify Mobile app

Stay on top of everything, even when you’re away, with the Shopify Mobile app. You have live access to orders, fulfillment, analytics, and more all from your smartphone.

Shipping that makes sense

You can now get automatic shipping and tax rates from all major carriers, saving you the hassle of calculation and giving your customers peace of mind.

All your inventory in one connected place

Never miss a sale. Shopify’s inventory is synced across all your sales channels at all times.

Do even more with Shopify apps

Add features and functionality to your online store

From drop shipping to social media marketing, the Shopify App Store has over 2,400 apps to help you start, manage, and grow your business

Point of sale software that’s easy to use

Easily sell in store with this powerful upgrade

Powerful tools to manage your business

All the features you need for modern retail

Orders at your fingertips

Whether placed in-store, online or from a mobile device, all your orders are automatically synced through Shopify. Shopify POS software makes it easy to manage orders from your computer, iPhone, or in- store iPad.

Now you can refund an item, look up transaction history or print receipts – anytime, anywhere

Keep track of your daily cash flow

Use Shopify register feature to track the cash in your till throughout the day. It’s easy to monitor all cash register adjustments and staff changes.

You can manage your float right from your point of sale, and keep track of all daily totals for every payment type you’ve accepted.

Easily manage staff accounts

Create multiple staff accounts, each with a secure pin code, for quick and easy switching between staff members at the register.

All orders and register activity is recorded under the name and account of the staff member who last logged in, making it easy to review register activity and account history.

Track your sales and growth

Shopify Reports let you easily track customers, payments and sales made both online and in-store. See which products are selling, and which ones aren’t.

Detailed analytics give you a better understanding of how your sales vary month-to-month, and help you make the best choices to grow your business.

Hundreds of apps to grow your business

Shopify POS is the first point of sale to offer apps that help you manage every aspect of your business.

The QuickBooks app will automate your accounting, saving you time and money on bookkeeping. And the Sendinblue email marketing app is perfect for sending marketing or loyalty campaigns to your automatically-created customer profiles.Seninblue is Powerful Marketing Tools for Everyone.

Easily sell in store with this powerful solution.

Staff management

With individual PINs, it’s never been easier to track your staff’s sales and register usage.

Accept payments

Easily record payments from cash, external credit card terminals, store credit, or custom payment methods.

SHOPIFY POS

Accept credit cards anywhere at any time

The ability to accept credit cards in-store, on the go, and everywhere in between means you can sell anywhere your customers are.Seamless integration makes it easy to sell your products and accept payments on any device while automatically updating your inventory, orders, and customer data.
Track and manage inventory across channelsAccept any form of payment
Apply discounts or customize taxes
Email or text customers their receipts
Process refunds

Stay connected with your customers

Bring the register to your customer

Make a sale from anywhere – all you need is your iPad and card reader. Send customers an email receipt for a quick, wireless transaction.

Create customer profiles

Every time a customer swipes their credit card, an individual customer profile is automatically created and stored in your Shopify account.

Collect email addresses

Use your customer profiles to create marketing or loyalty mailing lists – perfect for sending discount codes or promotions.

Connect and sell products to billions of Facebook users

Selling online has never been easier, faster, or more scalable. Shopify is the leading ecommerce platform chosen by today’s entrepreneurs.

A fully integrated Facebook store

Customers can easily browse your products and collections using the new, always visible, Shop section on your Facebook Page. It’s never been easier to sell products on Facebook.

Designed for mobile

More than half a billion people access Facebook solely from a mobile device. The Facebook Shop has been designed with mobile users in mind.

Easy to set up

Add your products to Facebook with just one click. Product details, images, and inventory automatically sync as soon as you make an update in Shopify.

Connect with your customers instantly

Personalize the shopping experience with Messenger chat support on your online store and Facebook page. Customers can buy your products directly in a chat, and track their orders in real time.

Boosting your Timeline posts can help you target your customers by location, age, and interests.

Grow your community

Break up product posts with relevant content that engages your followers and sparks conversation.

Leverage giveaways and promos

Incentivize engagement and clicks by using an app to run giveaways and promos through Facebook tabs.

A simple way to buy

Shopify gives your customers the power to browse, and even buy your products directly through Messenger

Communication made easy

Communication made easy

When a customer makes a purchase, they can ask you questions in Messenger, and get automatic order tracking and shipping updates

One place to stay in touch

Create a personal connection with each customer, with all of your communication in one thread

SHOPIFY KEY FEATURES

Shopify provides you with a variety of tools to help you to set up and run your business. Depending on the pricing plan that you choose, you can find everything you need to showcase your products online, to process payments, and to make your store work for you. Shopify offers:

 

  • Free and paid themes from the Shopify Theme Store to make your store stand out and look great
  • Free and paid apps from the Shopify App Store to expand the functionality of your store
  • Shopify’s own payment provider to accept credit card payments
  • Growth opportunities with Shopify’s sales channels and anenterprise plan for merchants selling in high volume who want to decrease transaction fees
  • A Shopify blog that has guides and articles about running your store and connecting with your customers
  • Experts all around the world who can help you set up, design, and market your store
  • A dedicated Support team available 24/7 to answer your questions no matter what Shopify plan you’re on.

SHOPIFY ALL FEATURES

Shopify makes it easy to build and manage your online store

Free tools to run your business

Explore tools

Everything you need to sell and grow your retail business

Create your very own logo design using our easy logo maker tool.

Shopify use science to help you find the perfect name for your perfect brand.

Slogan maker

Discover catchy slogan ideas for your brand.

Pay stub generator

Create cloud-based pay stubs on the fly for your business.

QR code generator

Mobile phone readable QR codes for your business.

Terms and conditions generator

Provides things that are and aren’t allowed when shopping on your site.

Business card maker

Every business owner needs a business card. Fast and free.

Gift certificate template

Build customer loyalty and spread the love for your brand.

Invoice generator

Headache free, cloud-based invoicing with your brand.

Purchase order template

Easily create purchase orders for your business.

Build bullet-proof privacy policies for your business.

Shipping label template

Free and fast shipping labels for your business.

Reassure customers that they’re getting their money’s worth.

Bill of lading template

Easily create complete bill of lading forms for your business.

Barcode generator

Track and organize your products with unique, custom barcodes.

Image resizer

Wow your customers by making your product photography perfect.

Business loan calculator

Learn how much you can borrow with our business loan calculator.

CPM calculator

Make your ads profitable and optimize campaigns.

Profit margin calculator

Easily find a profitable selling price for your product.

Exchange Marketplace

Discover the thrill of owning your own business.

The Shopify admin

When you log in to your Shopify admin, the first thing that you see is the Home page:

Shopify Home page

Shopify Home shows information about daily tasks, your store’s recent activity, and the next steps you can take to build your business.

You can access the different sections of the Shopify admin by using the sidebar. Sections of the Shopify admin include:

  • Core aspects of your Shopify business, including orders, products, and customers
  • Sales channels, including Online Store, Point of Sale, and Buy Button
  • Apps installed on your account
  • Settings applied to your Shopify store and account.

You can use the search bar to find products, pages, or other information within your Shopify admin.

Shopify Home

The Home page shows key information about your store’s recent activity, the next steps you need to take with your orders, and tips for building your business.

Today’s store activity

Shopify Home shows your store’s most recent visitor activity. Your store activity is recorded according to your store’s local timezone:

  • Today’s orders shows the total number of orders made on your Shopify store on any given day.
  • Today’s visits shows the total number of visits to your Shopify store on any given day. You will only see this card if you have an online store.
  • Visitors live right now shows the number of visitors who have been active on your online store in the past 5 minutes. You will only see this card if you have an online store.

For more detailed information about your store’s visitors, you can view your store’s acquisition reports.

Metrics

The Home metrics section displays a sales summary for your overall business, and specific sales and engagement data for your active sales channels. You can view sales data for your different sales channels from Today, Yesterday, This week, and This month by using the drop-down menus.

If you want a closer look at your store’s sales and engagement data, then open the Overview dashboard.

Activity feed

The Activity feed in the Home metrics section shows an overview of the activity on your account. ClickView all recent activity to see a longer feed of recent activity on your account.

Notifications

Shopify Home shows notifications about your Shopify business that are based on your account status, growth, and recent customer activity.

Notifications make it easy to see what next steps you need to take, such as capturing payment, marking an order as fulfilled, or archiving an order that is complete.

Cards

Cards are blocks of information that change regularly to help you run your business smoothly. Shopify Home displays cards based on your store’s recent activity and what you’ve been doing in Shopify. Among other things, you’ll receive:

  • updates on new Shopify features
  • advice on how to get the most out of Shopify
  • recommended reading on how to grow your business.

Action menu

You can dismiss and provide feedback about Home cards:

Actions on home cards

Click Dismiss to hide a card until the information becomes relevant again.

Click Send Feedback to leave feedback about a card. Shopify uses this information to improve future Home cards.

Setting up your online store

After you’ve set up Shopify, most of the work is done.

  • Your online store will automatically use your Shopify settings for checkout and order fulfillment.
  • Your products will automatically appear on your online store.
  • Your online store is automatically assigned a unique .myshopify website address where your customers can find you.

Edit the theme defaults

Your online store uses a default theme, Debut, to lay out content. You can choose a different theme, but either way you will need to edit the theme’s default sections using the theme editor:

Shopify - edit theme defaults

You can also change the General settings for the theme to customize colors and fonts to match your business.

You should link to store policies from your online store navigation so that your customers will know what to expect for order fulfillment and returns.

Customize and launch your online store

Launch your online store and open for business by removing the password. You can further customize your online store, but it is best to start selling as soon as possible. If you launch your online store, then you can start promoting your products and working to increase traffic to your store. Then you can use reports and analytics to see how customers are interacting with your online store and make improvements based on that information.

There are a few things you can do to customize your online store:

  • Use a custom domain to help customers find your online store.
  • Choose a different theme and customize it for your business.
  • Upload images or other files to use in your theme, product details, webpages, and blog posts.
  • Add a webpage with store information.
  • Add a blog to share news and other content.
  • Group your products into collections to help customers discover them.
  • Set up menus to help your customers find their way around your online store.

Upgrading from Shopify Lite

The Online Store sales channel is automatically added to your Shopify admin in the Sales Channels list, unless you are on a Shopify Lite plan. If you upgrade your Shopify plan from Shopify Lite, then you can add the Online Store sales channel.

Steps:

  1. From your Shopify admin, click the + button beside the Sales channels heading.
  2. Within the list of available channels, click Learn more beside Online Store.
  3. Click Add channel.

Shopify Payments

Shopify Payments is the simplest way to accept payments online. It eliminates the hassle of setting up a third-party payment provider or merchant account and having to enter the credentials into Shopify. Shopify Payments comes fully integrated with your store and includes a wide variety of functions that let you manage your entire business and financials in one place.

  • PayPal
  • Shopify Pay
  • Apple Pay
  • Google Pay
  • Amazon Pay
  • Third-party providers
  • Alternative payments
  • Manual payments

Fraud prevention

A transaction that is not authorized by a customer is referred to as fraudulent. A fraudulent transaction can result in a chargeback, which can cause you to lose money. Shopify’s built-in fraud analysis uses machine learning algorithms to help bring suspicious orders to your attention. You can investigate a suspicious order in several ways.

Install fraud prevention apps

You can also install various apps to help reduce the chance of fulfilling fraudulent orders. There are many available in the app store that serve unique purposes.

To block users who try to make repeat fraudulent orders, you can use Shopify’s Fraud Filter app.

Shipping

Understanding the best ways to ship your products to your customers is an important part of running your business. Before you take your first order, you need to decide what shipping methods you want to use, and then set up your store’s shipping so that your customers can choose a delivery method at checkout.

Orders

Understanding how orders work in Shopify is an important part of running your business. After a customer places an order (using any of your active sales channels), it appears in the Orders area of Shopify. You can also create orders manually in your Shopify admin to record orders that you’ve made outside of Shopify or to send your customers email invoices.

Taxes

As a merchant, you might need to charge taxes on your sales, and then report and remit those taxes to your government. Although tax laws and regulations are complex and can change often, you can set up Shopify to automatically handle most common sales tax calculations. You can also set up tax overrides to address unique tax laws and situations.

Shopify uses many default sales tax rates, which are updated regularly. If you use the default rates, then you need to confirm that they are current and correct for your particular circumstances. You can override them whenever necessary.

Shopify doesn’t file or remit your sales taxes for you. You might need to register your business with your local or federal tax authority to handle your sales tax. The calculations and reports that Shopify provides should help make things easier when it’s time to file and pay your taxes.

You should always check with a local tax authority or a tax accountant to make sure that you charge your customers the correct sales tax rates, and to make sure you file and remit the taxes correctly.

Analytics

You can use Shopify’s analytics and reports to learn about your sales and customers in great detail. The types of analytics and reports that you can view depend on your Shopify plan.

You can also set up third-party analytics services, such as Google Analytics, to gain further insights and improve your business.

Productivity tools for your Shopify admin

The Productivity Tools section is designed to teach you ways to speed up some frequent Shopify admintasks to help you keep track of your orders. Here are some of the tools and shortcuts available:

  • CSV filesUse CSV files to import and export large sets of data to and from your Shopify store.
  • Rich text editorUse the rich text editor to edit products, collections, pages, and blog posts.
  • Bulk actionsFulfill many orders at the same time, delete multiple files to clear space, and more.
  • Bulk editingEdit multiple items at once to change price, product title, vendor, or many other properties.
  • Image editorUse the photo editor to edit and resize images that you upload to Shopify.
  • Future publishingSchedule products, collections, blog posts, and pages to be published at a later date.
  • Keyboard shortcutsMove through the Shopify admin without using your mouse.
  • Free toolsUse one of these free tools to help run your store better.
  • TagsUse tags to label products, transfers, customers, orders, draft orders, and blog posts.
  • TimelineSend messages and leave comments on orders, draft orders, customers, and transfers without leaving the page.

Apps for your Shopify store

You can install Shopify apps to help you build your business, integrate with external services, and add features to your Shopify admin. The best place to find apps is on the Shopify App Store.

You can also use private apps to add features to your Shopify admin, access your store’s data directly using Shopify’s APIs, or extend your online store to other platforms using custom storefronts.

Find free apps in the app store

Many apps are free, including all those made by Shopify. You can search by price to find them on the app store.

Find paid apps in the app store

Most paid apps are created by third party developers and offer a free trial period, so you can try the app before you purchase it.

Some also offer tiered pricing, so you can choose an option that suits your budget. For example, if you have a small store, and you are just starting out, you can choose a basic plan. If your store increases in revenue, complexity, or size, then the app can scale to meet your needs.

There are three ways you might pay for using apps:

  • Monthly: some apps charge a monthly fee, often as low as $5.00 USD per month. Generally, the more complex the feature, the more the app will cost.
  • One-time: some apps charge a fee when you install them. As with monthly app fees, the more complex the feature, the more the app will cost.
  • Per-use: some apps charge a fee for every time that you use them. For example, if you choose a banner-making app and use it to make 3 banners for your online store over 6 months, you would be charged a fee for each banner.

Dropshipping

Dropshipping lets you sell products by using a supplier that holds the inventory and ships the product for you. You pay the wholesale price to the supplier, while controlling the price that your customers see in your Shopify store.

When a customer places an order in your store, you purchase the products from the supplier and select how to ship the product directly to your customer. You don’t need to hold any inventory or ship items yourself.

Products are the most important part of your dropshipping business, the products that you choose to sell will shape how you run your online store, how you market your store, and who you market it to.

Dropshipping with SALEHOO

Salehoo is a marketplace that makes it easy to find products to sell online. With Salehoo, you can access a variety of different products such electronics, toys, and cosmetics. Salehoo helps you find products from suppliers all over the world and add them to your own online store.

After you’ve made a sale, your supplier will ship the products from their warehouse directly to your customer. You won’t need to store, package, or ship your products.

You can use Salehoo to sell your products in your online store, on social media, and through online marketplaces. If you’re already dropshipping with AliExpress, then you can connect your existing products to your Salehoo account.

VISIT SALEHOO

Services Marketplace

Shopify’s Services Marketplace matches you with hand-picked, screened Shopify Experts that you can hire to help you with different aspects of your business. Shopify Experts specialize in many different services, including the following:

  • website development
  • graphic design
  • photography
  • marketing
  • app development

By using Services Marketplace, you can find, hire, and communicate with Experts directly from your Shopify admin.

Marketing and discounts

After you launch your store, it’s important to increase traffic and convert visitors into customers. Whether you are selling online or in person, developing a marketing plan can help you to choose marketing tactics that are right for your store.

There are many tools to help you with marketing your Shopify store. You can see marketing recommendations and create marketing campaigns directly from the Marketing page in the Shopify admin. If you’re selling your products in an online store, then you might want to try improving SEO to help customers find your online store in search engines, sharing your products on social media, or automating some of your marketing tasks by using Kit. You can also set up discount codes for customers to use in your online store or retail location.

Migrating to Shopify from another platform

If you already have an ecommerce website or are using a different ecommerce platform for your business, it’s important to make sure that your product information and other content make it to Shopify.

You can go through  store migration considerations. This will help to ensure that your store migration goes as smoothly as possible. The steps that you need to take to migrate your store to Shopify depend on how your store is set up. The migration process could be complicated if your store has large amounts of data in multiple sets. If you’re not sure how to complete th

SHOPIFY SECURITY

Shopify meets all 6 categories of PCI standards

This compliance extends to all online stores powered by Shopify 

 Shopify features and hardware

Maintain a Secure Network

Protect Cardholder Data

Maintain a Vulnerability Management Program

Implement Strong Access Control Measures

Regularly Monitor and Test Networks

Maintain an Information Security Policy

Is Shopify PCI compliant?

Yes, Shopify is certified Level 1 PCI DSS compliant. This compliance extends to all online stores powered by Shopify.

Shopify are very serious about securely hosting your online store and have invested significant time and money to certify Shopify solution is PCI compliant. From annual on-site assessments validating compliance to continuous risk management, Shopify work really hard to ensure their shopping cart software and ecommerce hosting is secure.

Shopify is certified PCI compliant .

 

SHOPIFY SUPPORT

 

Dedicated support team

The Shopify support team is available 24 hours a day, 7 days a week, by email, live chat, and phone.

Shopify Help Center

Find commonly asked questions, user guides, and tutorials in the Shopify Help Center.

Ecommerce University

Everything you need to know about selling online. You’ll find ebooks, video series, webinars, and much more.

Shopify Experts

Work with a Shopify approved ecommerce designer, developer, or marketer who can help make your online store a huge success.

Shopify Pricing

You can sign up and use Shopify for 14 days without entering your payment information. At the end of your trial, or when you decide to launch your store, you will need to pick a plan and enter your payment information.

$29

Basic Shopify

Sell unlimited products. Shopify will charge a 2% transaction fee unless you use Shopify Payments.

$79

Shopify

With more ecommerce features like gift cards and abandoned cart recovery. Transaction fees are 1% unless you use Shopify Payments.

$299

Advanced Shopify

Get advanced reports and automatically calculated shipping rates. Transaction fees are 0.5% unless you use Shopify Payments.

Enterprise-grade solutions for high volume merchants, and large businesses.

Conclusion

Shopify is actually effective at providing you with a operating on-line store resolution that’s simple to line up, then simple to use on a every day basis. Shopify isn’t dearly-won by any customary .The platform is as easy-to-use because it gets, and even an entire beginner shouldn’t have any issues operating with it. to feature thereto, with this entirely hassle-free solution, you’ll have a brand new on-line store launched during a matter of minutes.

Shopify is essentially concerning nice style.With Shopify, your web site is ultra-fast, whereas being altogether secure for handling sensitive information and process payments.Shopify represents one in every of the most affordable ways in which to start out merchandising on-line employing a hosted resolution.Shopify states that over 700,000 stores are designed exploitation the platform, that makes it a comparatively safe.

A nice perk is that you simply will sell offline with their PoS resolution.Both iOS and mechanical man apps are provided to change you to manage your store on the go.Shopify handles the creation and application of product classes rather well.Adding product likewise as managing payment and shipping choices and process orders is completely painless.Shopify will assist you along with your content promoting too because it comes with a web log . though with some limitations.Shopify will accommodate tiny, huge and prodigious ecommerce comes.

2-week free trial of the shopify

VISIT SHOPIFY HERE


 

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