Shopify is a Canadian e-commerce company headquartered in Ottawa, Ontario. It is also the name of its proprietary e-commerce platform for online stores and retail point-of-sale systems.
The company reported that it had more than 700,000 merchants using its platform as of August 2018, with total gross merchandise volume exceeding $59 billion.Shopify was founded in 2004 by Tobias Lütke, Daniel Weinand, and Scott Lake after attempting to open Snowdevil, an online store for snowboarding equipment.
Unsatisfied with the existing e-commerce products on the market, Lütke, a computer programmer by trade, instead built his own. Lütke used the open source web application framework Ruby on Rails to build Snowdevil’s online store, and launched it after two months of development.
In January 2017, Shopify announced integration with Amazon that would allow merchants to sell on Amazon from their Shopify stores.Shopify’s stock rose almost 10% upon this announcement.
In April 2017, Shopify introduced a Bluetooth enabled debit and credit card reader for brick and mortar retail purchases.
In April 2018, Shopify announced a partnership with Deliv to offer same-day delivery capabilities to Shopify retailers.
In September 2018, Shopify announces plans to locate thousands of employees in Toronto’s King West neighbourhood in 2022 as part of the “The Well” complex, jointly owned by Allied Properties REIT and RioCan REIT.
Online cannabis sales in Ontario used Shopify’s software when the drug was legalized in October 2018. Shopify’s software will also be used for in-person cannabis sales in Ontario when it is legalized in 2019
WHY SHOPIFY IS THE BEST CHOICE FOR YOUR ONLINE STORE ?
Shopify may be a web application that permits you to make your own on-line store. It provides you with a good vary of templates which will be made-to-order to fulfill individual users’ disapproval necessities, and it permits either physical or digital product to be sold.
Shopify is one among the leaders within the e-commerce area, and maybe the easiest-to-use tool to create your on-line store with. Their mission is to create a hassle-free platform for putting in place your e-commerce business.I will tell you below why shopify is best for online store :
Everything you need to start an online store and sell online
Selling online with your own ecommerce website has never been easier, faster, or more scalable. Impress your customers with a beautiful store.
Set up your store in minutes and bring your brand to life
Drag-and-drop store builder
Choose from over 100 professional and free store themes. Customize colours, imagery, and fonts with ease. No design skills required.
Designed for mobile
All Shopify themes are fully responsive, which means your customers get a consistent experience no matter how they browse your store.
Optimized for growth
Leverage insightful sales information to grow your business
Get a holistic and detailed view of your business to better understand sales, orders, and audience to better tailor your products and marketing.
Marketing made simple
With Shopify’s built-in SEO features, automated marketing, and free educational material you will always be one step ahead of the competition.
Your business, managed
Focus on the things you love and let us handle the rest
Shopify Mobile app
Stay on top of everything, even when you’re away, with the Shopify Mobile app. You have live access to orders, fulfillment, analytics, and more all from your smartphone.
Shipping that makes sense
You can now get automatic shipping and tax rates from all major carriers, saving you the hassle of calculation and giving your customers peace of mind.
All your inventory in one connected place
Never miss a sale. Shopify’s inventory is synced across all your sales channels at all times.
Do even more with Shopify apps
Add features and functionality to your online store
From drop shipping to social media marketing, the Shopify App Store has over 2,400 apps to help you start, manage, and grow your business
Point of sale software that’s easy to use
Easily sell in store with this powerful upgrade
Powerful tools to manage your business
All the features you need for modern retail
Orders at your fingertips
Keep track of your daily cash flow
Easily manage staff accounts
Create multiple staff accounts, each with a secure pin code, for quick and easy switching between staff members at the register.
All orders and register activity is recorded under the name and account of the staff member who last logged in, making it easy to review register activity and account history.
Track your sales and growth
Hundreds of apps to grow your business
Shopify POS is the first point of sale to offer apps that help you manage every aspect of your business.
The QuickBooks app will automate your accounting, saving you time and money on bookkeeping. And the Sendinblue email marketing app is perfect for sending marketing or loyalty campaigns to your automatically-created customer profiles.Seninblue is Powerful Marketing Tools for Everyone.
Easily sell in store with this powerful solution.
With individual PINs, it’s never been easier to track your staff’s sales and register usage.
Easily record payments from cash, external credit card terminals, store credit, or custom payment methods.
Accept credit cards anywhere at any time
The ability to accept credit cards in-store, on the go, and everywhere in between means you can sell anywhere your customers are.Seamless integration makes it easy to sell your products and accept payments on any device while automatically updating your inventory, orders, and customer data.
Track and manage inventory across channelsAccept any form of payment
Apply discounts or customize taxes
Email or text customers their receipts
Stay connected with your customers
Bring the register to your customer
Make a sale from anywhere – all you need is your iPad and card reader. Send customers an email receipt for a quick, wireless transaction.
Create customer profiles
Every time a customer swipes their credit card, an individual customer profile is automatically created and stored in your Shopify account.
Collect email addresses
Use your customer profiles to create marketing or loyalty mailing lists – perfect for sending discount codes or promotions.
Connect and sell products to billions of Facebook users
Selling online has never been easier, faster, or more scalable. Shopify is the leading ecommerce platform chosen by today’s entrepreneurs.
A fully integrated Facebook store
Customers can easily browse your products and collections using the new, always visible, Shop section on your Facebook Page. It’s never been easier to sell products on Facebook.
Designed for mobile
More than half a billion people access Facebook solely from a mobile device. The Facebook Shop has been designed with mobile users in mind.
Easy to set up
Add your products to Facebook with just one click. Product details, images, and inventory automatically sync as soon as you make an update in Shopify.
Connect with your customers instantly
Personalize the shopping experience with Messenger chat support on your online store and Facebook page. Customers can buy your products directly in a chat, and track their orders in real time.
Boosting your Timeline posts can help you target your customers by location, age, and interests.
Grow your community
Break up product posts with relevant content that engages your followers and sparks conversation.
Leverage giveaways and promos
Incentivize engagement and clicks by using an app to run giveaways and promos through Facebook tabs.
A simple way to buy
Shopify gives your customers the power to browse, and even buy your products directly through Messenger
Communication made easy
Communication made easy
When a customer makes a purchase, they can ask you questions in Messenger, and get automatic order tracking and shipping updates
One place to stay in touch
Create a personal connection with each customer, with all of your communication in one thread
SHOPIFY KEY FEATURES
Shopify provides you with a variety of tools to help you to set up and run your business. Depending on the pricing plan that you choose, you can find everything you need to showcase your products online, to process payments, and to make your store work for you. Shopify offers:
- Free and paid themes from the Shopify Theme Store to make your store stand out and look great
- Free and paid apps from the Shopify App Store to expand the functionality of your store
- Shopify’s own payment provider to accept credit card payments
- Growth opportunities with Shopify’s sales channels and anenterprise plan for merchants selling in high volume who want to decrease transaction fees
- A Shopify blog that has guides and articles about running your store and connecting with your customers
- Experts all around the world who can help you set up, design, and market your store
- A dedicated Support team available 24/7 to answer your questions no matter what Shopify plan you’re on.
SHOPIFY ALL FEATURES
Shopify makes it easy to build and manage your online store
Free tools to run your business
Everything you need to sell and grow your retail business
Create your very own logo design using our easy logo maker tool.
Shopify use science to help you find the perfect name for your perfect brand.
Discover catchy slogan ideas for your brand.
Pay stub generator
Create cloud-based pay stubs on the fly for your business.
QR code generator
Mobile phone readable QR codes for your business.
Terms and conditions generator
Provides things that are and aren’t allowed when shopping on your site.
Business card maker
Every business owner needs a business card. Fast and free.
Gift certificate template
Build customer loyalty and spread the love for your brand.
Headache free, cloud-based invoicing with your brand.
Purchase order template
Easily create purchase orders for your business.
Build bullet-proof privacy policies for your business.
Shipping label template
Free and fast shipping labels for your business.
Reassure customers that they’re getting their money’s worth.
Bill of lading template
Easily create complete bill of lading forms for your business.
Track and organize your products with unique, custom barcodes.
Wow your customers by making your product photography perfect.
Business loan calculator
Learn how much you can borrow with our business loan calculator.
Make your ads profitable and optimize campaigns.
Profit margin calculator
Easily find a profitable selling price for your product.
Discover the thrill of owning your own business.
The Shopify admin
When you log in to your Shopify admin, the first thing that you see is the Home page:
Shopify Home shows information about daily tasks, your store’s recent activity, and the next steps you can take to build your business.
You can access the different sections of the Shopify admin by using the sidebar. Sections of the Shopify admin include:
- Core aspects of your Shopify business, including orders, products, and customers
- Sales channels, including Online Store, Point of Sale, and Buy Button
- Apps installed on your account
- Settings applied to your Shopify store and account.
You can use the search bar to find products, pages, or other information within your Shopify admin.
The Home page shows key information about your store’s recent activity, the next steps you need to take with your orders, and tips for building your business.
Today’s store activity
Shopify Home shows your store’s most recent visitor activity. Your store activity is recorded according to your store’s local timezone:
- Today’s orders shows the total number of orders made on your Shopify store on any given day.
- Today’s visits shows the total number of visits to your Shopify store on any given day. You will only see this card if you have an online store.
- Visitors live right now shows the number of visitors who have been active on your online store in the past 5 minutes. You will only see this card if you have an online store.
For more detailed information about your store’s visitors, you can view your store’s acquisition reports.
The Home metrics section displays a sales summary for your overall business, and specific sales and engagement data for your active sales channels. You can view sales data for your different sales channels from Today, Yesterday, This week, and This month by using the drop-down menus.
If you want a closer look at your store’s sales and engagement data, then open the Overview dashboard.
The Activity feed in the Home metrics section shows an overview of the activity on your account. ClickView all recent activity to see a longer feed of recent activity on your account.
Shopify Home shows notifications about your Shopify business that are based on your account status, growth, and recent customer activity.
Notifications make it easy to see what next steps you need to take, such as capturing payment, marking an order as fulfilled, or archiving an order that is complete.
Cards are blocks of information that change regularly to help you run your business smoothly. Shopify Home displays cards based on your store’s recent activity and what you’ve been doing in Shopify. Among other things, you’ll receive:
- updates on new Shopify features
- advice on how to get the most out of Shopify
- recommended reading on how to grow your business.
You can dismiss and provide feedback about Home cards:
Click Dismiss to hide a card until the information becomes relevant again.
Click Send Feedback to leave feedback about a card. Shopify uses this information to improve future Home cards.
Setting up your online store
After you’ve set up Shopify, most of the work is done.
- Your online store will automatically use your Shopify settings for checkout and order fulfillment.
- Your products will automatically appear on your online store.
- Your online store is automatically assigned a unique
.myshopifywebsite address where your customers can find you.
Edit the theme defaults
Your online store uses a default theme, Debut, to lay out content. You can choose a different theme, but either way you will need to edit the theme’s default sections using the theme editor:
You can also change the General settings for the theme to customize colors and fonts to match your business.
Link to store policies
You should link to store policies from your online store navigation so that your customers will know what to expect for order fulfillment and returns.
Customize and launch your online store
Launch your online store and open for business by removing the password. You can further customize your online store, but it is best to start selling as soon as possible. If you launch your online store, then you can start promoting your products and working to increase traffic to your store. Then you can use reports and analytics to see how customers are interacting with your online store and make improvements based on that information.
There are a few things you can do to customize your online store:
- Use a custom domain to help customers find your online store.
- Choose a different theme and customize it for your business.
- Upload images or other files to use in your theme, product details, webpages, and blog posts.
- Add a webpage with store information.
- Add a blog to share news and other content.
- Group your products into collections to help customers discover them.
- Set up menus to help your customers find their way around your online store.
Upgrading from Shopify Lite
The Online Store sales channel is automatically added to your Shopify admin in the Sales Channels list, unless you are on a Shopify Lite plan. If you upgrade your Shopify plan from Shopify Lite, then you can add the Online Store sales channel.
- From your Shopify admin, click the
+button beside the Sales channels heading.
- Within the list of available channels, click Learn more beside Online Store.
- Click Add channel.
Shopify Payments is the simplest way to accept payments online. It eliminates the hassle of setting up a third-party payment provider or merchant account and having to enter the credentials into Shopify. Shopify Payments comes fully integrated with your store and includes a wide variety of functions that let you manage your entire business and financials in one place.
- Shopify Pay
- Apple Pay
- Google Pay
- Amazon Pay
- Third-party providers
- Alternative payments
- Manual payments
A transaction that is not authorized by a customer is referred to as fraudulent. A fraudulent transaction can result in a chargeback, which can cause you to lose money. Shopify’s built-in fraud analysis uses machine learning algorithms to help bring suspicious orders to your attention. You can investigate a suspicious order in several ways.
Install fraud prevention apps
You can also install various apps to help reduce the chance of fulfilling fraudulent orders. There are many available in the app store that serve unique purposes.
To block users who try to make repeat fraudulent orders, you can use Shopify’s Fraud Filter app.
Understanding the best ways to ship your products to your customers is an important part of running your business. Before you take your first order, you need to decide what shipping methods you want to use, and then set up your store’s shipping so that your customers can choose a delivery method at checkout.
Understanding how orders work in Shopify is an important part of running your business. After a customer places an order (using any of your active sales channels), it appears in the Orders area of Shopify. You can also create orders manually in your Shopify admin to record orders that you’ve made outside of Shopify or to send your customers email invoices.
As a merchant, you might need to charge taxes on your sales, and then report and remit those taxes to your government. Although tax laws and regulations are complex and can change often, you can set up Shopify to automatically handle most common sales tax calculations. You can also set up tax overrides to address unique tax laws and situations.
Shopify uses many default sales tax rates, which are updated regularly. If you use the default rates, then you need to confirm that they are current and correct for your particular circumstances. You can override them whenever necessary.
Shopify doesn’t file or remit your sales taxes for you. You might need to register your business with your local or federal tax authority to handle your sales tax. The calculations and reports that Shopify provides should help make things easier when it’s time to file and pay your taxes.
You should always check with a local tax authority or a tax accountant to make sure that you charge your customers the correct sales tax rates, and to make sure you file and remit the taxes correctly.
You can use Shopify’s analytics and reports to learn about your sales and customers in great detail. The types of analytics and reports that you can view depend on your Shopify plan.
You can also set up third-party analytics services, such as Google Analytics, to gain further insights and improve your business.
Productivity tools for your Shopify admin
The Productivity Tools section is designed to teach you ways to speed up some frequent Shopify admintasks to help you keep track of your orders. Here are some of the tools and shortcuts available:
- CSV filesUse CSV files to import and export large sets of data to and from your Shopify store.
- Rich text editorUse the rich text editor to edit products, collections, pages, and blog posts.
- Bulk actionsFulfill many orders at the same time, delete multiple files to clear space, and more.
- Bulk editingEdit multiple items at once to change price, product title, vendor, or many other properties.
- Image editorUse the photo editor to edit and resize images that you upload to Shopify.
- Future publishingSchedule products, collections, blog posts, and pages to be published at a later date.
- Keyboard shortcutsMove through the Shopify admin without using your mouse.
- Free toolsUse one of these free tools to help run your store better.
- TagsUse tags to label products, transfers, customers, orders, draft orders, and blog posts.
- TimelineSend messages and leave comments on orders, draft orders, customers, and transfers without leaving the page.
Apps for your Shopify store
You can install Shopify apps to help you build your business, integrate with external services, and add features to your Shopify admin. The best place to find apps is on the Shopify App Store.
You can also use private apps to add features to your Shopify admin, access your store’s data directly using Shopify’s APIs, or extend your online store to other platforms using custom storefronts.
Find free apps in the app store
Many apps are free, including all those made by Shopify. You can search by price to find them on the app store.
Find paid apps in the app store
Most paid apps are created by third party developers and offer a free trial period, so you can try the app before you purchase it.
Some also offer tiered pricing, so you can choose an option that suits your budget. For example, if you have a small store, and you are just starting out, you can choose a basic plan. If your store increases in revenue, complexity, or size, then the app can scale to meet your needs.
There are three ways you might pay for using apps:
- Monthly: some apps charge a monthly fee, often as low as $5.00 USD per month. Generally, the more complex the feature, the more the app will cost.
- One-time: some apps charge a fee when you install them. As with monthly app fees, the more complex the feature, the more the app will cost.
- Per-use: some apps charge a fee for every time that you use them. For example, if you choose a banner-making app and use it to make 3 banners for your online store over 6 months, you would be charged a fee for each banner.
Dropshipping lets you sell products by using a supplier that holds the inventory and ships the product for you. You pay the wholesale price to the supplier, while controlling the price that your customers see in your Shopify store.
When a customer places an order in your store, you purchase the products from the supplier and select how to ship the product directly to your customer. You don’t need to hold any inventory or ship items yourself.
Products are the most important part of your dropshipping business, the products that you choose to sell will shape how you run your online store, how you market your store, and who you market it to.
Dropshipping with SALEHOO
Salehoo is a marketplace that makes it easy to find products to sell online. With Salehoo, you can access a variety of different products such electronics, toys, and cosmetics. Salehoo helps you find products from suppliers all over the world and add them to your own online store.
After you’ve made a sale, your supplier will ship the products from their warehouse directly to your customer. You won’t need to store, package, or ship your products.
You can use Salehoo to sell your products in your online store, on social media, and through online marketplaces. If you’re already dropshipping with AliExpress, then you can connect your existing products to your Salehoo account.
Shopify’s Services Marketplace matches you with hand-picked, screened Shopify Experts that you can hire to help you with different aspects of your business. Shopify Experts specialize in many different services, including the following:
- website development
- graphic design
- app development
By using Services Marketplace, you can find, hire, and communicate with Experts directly from your Shopify admin.
Marketing and discounts
After you launch your store, it’s important to increase traffic and convert visitors into customers. Whether you are selling online or in person, developing a marketing plan can help you to choose marketing tactics that are right for your store.
There are many tools to help you with marketing your Shopify store. You can see marketing recommendations and create marketing campaigns directly from the Marketing page in the Shopify admin. If you’re selling your products in an online store, then you might want to try improving SEO to help customers find your online store in search engines, sharing your products on social media, or automating some of your marketing tasks by using Kit. You can also set up discount codes for customers to use in your online store or retail location.
Migrating to Shopify from another platform
If you already have an ecommerce website or are using a different ecommerce platform for your business, it’s important to make sure that your product information and other content make it to Shopify.
You can go through store migration considerations. This will help to ensure that your store migration goes as smoothly as possible. The steps that you need to take to migrate your store to Shopify depend on how your store is set up. The migration process could be complicated if your store has large amounts of data in multiple sets. If you’re not sure how to complete th
Shopify meets all 6 categories of PCI standards
This compliance extends to all online stores powered by Shopify
Shopify features and hardware
Maintain a Secure Network
Protect Cardholder Data
Maintain a Vulnerability Management Program
Implement Strong Access Control Measures
Regularly Monitor and Test Networks
Maintain an Information Security Policy
Is Shopify PCI compliant?
Yes, Shopify is certified Level 1 PCI DSS compliant. This compliance extends to all online stores powered by Shopify.
Shopify are very serious about securely hosting your online store and have invested significant time and money to certify Shopify solution is PCI compliant. From annual on-site assessments validating compliance to continuous risk management, Shopify work really hard to ensure their shopping cart software and ecommerce hosting is secure.
Shopify is certified PCI compliant .
Dedicated support team
The Shopify support team is available 24 hours a day, 7 days a week, by email, live chat, and phone.
Shopify Help Center
Find commonly asked questions, user guides, and tutorials in the Shopify Help Center.
Everything you need to know about selling online. You’ll find ebooks, video series, webinars, and much more.
Work with a Shopify approved ecommerce designer, developer, or marketer who can help make your online store a huge success.
You can sign up and use Shopify for 14 days without entering your payment information. At the end of your trial, or when you decide to launch your store, you will need to pick a plan and enter your payment information.
Sell unlimited products. Shopify will charge a 2% transaction fee unless you use Shopify Payments.
With more ecommerce features like gift cards and abandoned cart recovery. Transaction fees are 1% unless you use Shopify Payments.
Get advanced reports and automatically calculated shipping rates. Transaction fees are 0.5% unless you use Shopify Payments.
Enterprise-grade solutions for high volume merchants, and large businesses.
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