Advanced Conversion Tracking and Conversion Attribution
Track clicks, conversions and revenue from all your online marketing in one place .Built To Optimize Your MarketingImprovely identifies the source of every signup and sale, whether it’s from a marketing campaign or any other channel.
The Best Traffic Reports
Improvely shows you where your conversions and revenue are coming from so that you can spend more time on marketing that works, and stop wasting money on poorly converting traffic.
Custom-Built Funnel Reports
Users take to conversion and identify the points where lost sales dropped off.
Funnel reports show how users flow through multiple steps on your website.
They’re your power-house tool for identifying your best segments, and your biggest opportunities to improve.
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- No need to define funnels before collecting data
- Track any number of custom conversion goals
- Segment traffic to see who converts
- Save multiple funnel reports, view any time
Customer Profiles
Improvely automatically creates a profile of each person on your site with all their past visits and conversions.
You’ll learn their time to conversion, lifetime value, location and more.
Plus, you’ll see first-hand how different channels contribute to each conversion on your site.
- Identify your best customers so you can find more of them
- Track repeat visits over weeks or even months
- Enables advanced conversion attribution models
- Choose from first-click, last-click, or something in-between
And Much More
- A/B Split Testing tools built-in
- Click fraud monitoring of all your ad traffic
- Dashboards show your key metrics at-a-glance
- All reports update in real-time as new events occur
- Export reports or raw data to Excel CSV
- Import reports from Google, Bing & more
- Instant e-mail alerts of new conversions
- Automatic duplicate detection and IP exclusions
- View IP addresses, device info, referrers and more
- Developer API for custom tracking
Detect, Block & Deter Click Fraud
17-29% of clicks on paid ads are fraudulent. You can stop paying for them.
Click Fraud is Costing You Money
The latest estimates from Click Forensics and Anchor Intelligence say 17-29% of clicks on paid ads are fraudulent.
These clicks from scammers and competitors are costing you money while producing no sales, signups or revenue.
Detect Click Fraud As It Happens
Their state-of-the-art monitoring system inspects the quality of every ad click, 24 hours a day.
Whether it’s excessive non-converting clicks from specific countries, or a competitor repeatedly clicking your ads, Improvely can detect and notify you of suspicious activity.
Recover Lost Money From PPC Ads
Whenever click fraud is detected, Improvely will prepare a report with all the details you need to report the incident to the site or search engine you advertised on.
Fraud reports include the IP addresses, locations, referring URLs and exact dates and times of every suspicious click recorded.
Block and Deter Fraudulent Clicks
Competitors clicking your ads to drain your budget have a lot to lose if they’re caught and reported.
Improvely shows them you’re aware of their activity by sending suspicious clicks to a warning page instead of your website.
They also give you their IP address and instructions to block it from seeing your ads. 
Professional Conversion Tracking for Super Affiliates
All the tools you need to link commissions to marketing campaigns.
Track Commission Sources
Improvely will show you which of your campaigns, ads, landing pages and keywords are generating commissions for you — without creating a separate referral link for every keyword you bid on.
Protect Your Ads & Keyword Lists
Protect your campaigns from theft and snooping by affiliate managers and competition — Improvely can cloak links and strip referrers from your traffic so the programs you’re promoting can’t see where.
Cloak Your Affiliate Links
Hide the destination of your links from your site visitors by enabling Improvely’s link cloaking feature.
You can control what URL is shown in the address bar and what text is shown in the title bar of the window.
Integrate with dozens of affiliate networks & programs
Improvely works with any affiliate program that supports tracking pixels or subid parameters.
That’s 95% of the major affiliate networks and most affiliate program software.
If your network doesn’t let you place a tracking pixel, just upload an exported commission report to Improvely. 
Agency Ready Marketing Reports & Click Fraud Monitoring
Delight your clients & increase your billings!
Your Clients Will Love You
With the revenue-boosting features, live reports, and value-adds you’ll be offering, your clients will never be satisfied with boring PDF reports again!
- One portal to keep tabs on all their marketing campaigns
- Offer click fraud monitoring to protect ad budgets
- E-mail alerts keep your agency top-of-mind with clients
- E-mails show clients where new customers came from
- Real-Time Spy plays a chime whenever a new sale occurs
Our Services Under Your Brand
Provide client access to Improvely reports under your own domain, with your company name and logo as the only branding. You decide what level of access clients get to Improvely.
- You pay for one account, use with unlimited clients
- Offer traffic reports, ad tracking, A/B testing, ROI analysis
- Upsell clients with click fraud monitoring services
- Use your own domain, like clients.youragency.com
- Provide full control or view-only reports to clients
Import and Export Data
All of Improvely’s reports can be exported to Excel CSV files.
You can also export click lists, conversion lists and other detailed information that goes into the totals in your reports.
- Compatible with existing Google Analytics UTM tags
- Export reports and other data to Excel CSV
- Import PPC costs from Google and Bing reports
- Import affiliate commissions from third-party networks
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