KWfinder is a great SEO toolset for bloggers, affiliate marketers, SME or SEO agency. It is very popular because of its design and ease of use. Key features include keyword research, competitor analysis, backlink analysis, rank tracking and analysis of the SERP.
Toolset has a keyword tool that helps SEO to see the competitor rankings for top keywords, find keyword to search volume history and trends.
This includes search results for more than 50k locations so that marketers can optimize the content on their websites accordingly and get more organic traffic.
Marketers can use SERP analysis tool to know how difficult it is to rank in the first page SERP thanks to a detailed preview with metric authority and the SERP features that affect click-through rate.
Rank tracking tool equipped with daily rankings, aggregate metrics that show overall progress and with ranking reports distributed interactive.
Backlink Analysis can be done through their tools more compute power relations, categorize and show previews backlink to evaluate potential sites referring sites.
WHO IS MAGNOOL(KWFINDER)?
Mangools clearly positioning itself more to the blogger affiliate marketers and small companies who want to manage their own SEO (irrespective of the field of activity).
They have a price category that is also aimed at the institution, but if you ask me, it’s not necessarily their target audience.
Many institutions choose to SEMRush, one of the major reference in the sector (which cost from 99 $ / month) because it allows them to present their results to their clients in the Control Panel adjusted.
Mangools does not offer any kind of dashboard, so obviously if they do target agencies, it will obviously smaller structures.
KWFINDER- THE SECRET OF KEYWORD RESEARCH AND ANALYSIS TOOL
It has a smooth interface, advanced features and beautiful design, which makes it a great choice for novice bloggers.
But the veteran webmaster can also find value in it.
We loved it so much here at Authority Hacker, we even used exclusively for one of our sites.
Give you almost everything you need for effective keyword research, all in one place.
One keyword research tool lowest premium in the market right now but is gradually getting more expensive.
Ease of use
It has an intuitive UI that makes it super easy to use, even as a beginner.
- Some highly responsive support options including live chat support.
- KWFinder is a keyword search tool that allows you to do many things. For me, the main attraction will be:
- Perhaps the most intuitive UI keyword research tools on the market
- A powerful data aggregation for keyword analysis
- Several options for the study of unique keyword opportunities
- Fast and high quality support
- One of the cheapest keyword research tool you can buy
- strict limitations potential demand for heavy users
- closed the keyword results (also affects the import feature)
- SERP Checker preview can not be adjusted
- Not ideal for competitor research
In order to give an idea of the possibilities KWFinder I propose to give a concrete example.
For this example I decided to see the term “Learn guitar” (that is because I offer a guitar for Benoit and I secretly hoped that he would start to play me some songs that I choose it? Maybe … 😉).
Anyway, I chose this search term in France for the screenshots below, but the logic is exactly the same as you do in other languages.
This keyword is quite interesting because it’s quite sought after and relatively uncompetitive.
With the first search we can see that the estimated volume of people who are looking for each month for a “Learn Guitar” is 7400. moderate competitiveness.
when we limit the search to France we observed that the number is “falling” into 5300, which means that 2100 people per month are looking for it in other countries (Switzerland, Canada, Belgium, for example).
At the level of the localization can go super precise.
For example, in France one can choose each region or individual departments (relatively little interest for online guitar lessons, but can be very relevant for physical music school for example).
It is also possible to switch tabs to see the long tail keywords related. Here for example, we see that the term ” Learn to plac Guitar PDF” virtually no competition.
We can see for example that people seem to be more interested in learning to play the guitar in December than in June (a good indicator for launch promos, content) and we can also see that the site out first in this query is not “great” in respect authority (some backlinks, domain authority moderate). In summary, it is clear “touchable” niche.
Search by domain name also makes it possible to see which keywords the site is well positioned.
Here I take the example of the first sites on the “Learn guitar”.
We have a good overview of the keyword that is a good position and we can be inspired by it.
Search by domain can be done for your own site but of course also with competitors or people in the same niche.
Make a list of keywords based on topic and keep it for future use.
View paid search results (Google Ads)
EV (expected to visit) provide estimates of the number of visits a particular website gets according to its position.
Cost-per-click and difficulty keywords for paid campaign
SERP CHECKER – GOOGLE POSTION CHECKER
The second application suite that is very practical Mangools is SERPChecker. This tool allows you to quickly see what the Google results look like, what kind of content is highlighted and who your competition (with the “strength”).
Checking your keywords gives you a better idea of whether the keyword you are aiming for is “affordable”.
If we see that the first five search results is trusted by big websites then it may be better to consider changing keywords.
If we see that the key word is “affordable” we then see the content generated by Google.
Are there rich snippets highlighted? Is there a FAQ? A table? It can give you instructions on how to present your content, how many backlinks it should ideally have.
Note: You can also choose whether you are interested in Mobile or Desktop search results. Feel free to check out both because sometimes there is a significant difference!
Another interesting point to notice here is a click rate estimate for each. By analyzing%, you can get a better idea of what makes people click (or not) depending on the position.
Every moment is also possible to switch to the tab “Snapshot” to see what the first page of Google visuals look like:
Note: The results presented in the SERP Checker can be adjusted.
By default the tool shows this MOZ DA (Domain Authority) and PA (Page Authority) and Citation Flow, Flow belief, the number of external domain and IP refers to the Majestic as well as shares of Facebook and Alexa Rank. All MOZ or other metric Majestic also be displayed if desired.
It is also interesting to note that in SERPChecker, you can choose your country or region to compare different displays on the first page.
Sometimes the differences are minimal, but they also can be very important, especially for Rich Snippets and advertising is very often located geographically.
Another interesting feature in SERPChecker is that you can compare (or competitors) your own site for the query each time. To do this, you just need to enter the url of the page at the bottom of the table.
Note: In the example below I chose the website “apprendrelaguitare.fr”. the same topic, but the latter is relegated to the last page of Google on request “Apprendre la guitare”.
Once you enter a URL that you can then “take” line and a higher tensile and thus easily compare the values with those of the first position.
In the above example we quickly see that the FR version is less shared, which received far fewer backlinks and only two domain names pointing to it.
Of course, having more backlinks is not a magic solution and will not guarantee to rise in position, but let’s say that it gives a clue (and of course we can add a lot of points and Majestic MOZ comparison presented above).
SERPWATCHER- ANALYZE AND TRACK GOOGLE POSTION
This app does not allow you to do “research” specifically but to follow the evolution and positioning.
Why is it so important? Just because it’s the best way to find out if and how certain changes in content strategy or have an impact and to detect sudden drops quickly.
I think that this “tracking startegy” largely underestimated by many bloggers and web site owners and have not, trust me, it is just as important as keyword research.
Without it we will never know whether our strategy is correct, we can easily lose a sharp decline in the position of one of our main keywords.
If someone is only aimed at one keyword (or a very small number), it is, in absolute, maybe to go check the manual position in Google and store small excel file to follow the evolution.
But once you start to want to position yourself on some of the questions this task becomes truly titanic. This is where SERPWatcher comes into play!
This application makes it possible to visualize all of your keywords as well as their evolution from the position in time, with a global way or geolocalized.
SEO does not know the universal laws (or let’s say there will always be exceptions that confirm the rule), but follow the evolution of the position you are actually allowed to progress without blind.
When the term sharp rise very interesting to see whether further push will increase or otherwise slow ascent.
This application 4 of Mangools Suite is a tool that takes a closer look at the backlinks. Honestly, this is probably the point where we have most to have implied.
we do not actively seek to receive backlinks, we believe that if we produce quality, backlinks arrived by way of natural and organic).
But clearly, we do not pretend to have the absolute truth here (to be fair, a lot of people say that it really takes something from an SEO perspective and to be honest this is just something we do not like and therefore we do not ‘ t do).
The idea behind Backlinks? Once the content has been created, ideally, there should be a maximum of links from quality sites pointing to this content.
The most common way to get them? Ask them via email! You can do this by recommending your content as a good complement, showing the exchange of traffic with multiple sites, etc ..
Thanks to LinkMiner we have a tool that allows us to see in one click link currently points to our site, where you just deleted (here might be relevant to contact the person to ask them why they have been removed) and we can also see whether the link is do-follow or no-follow and on the right side of the screen we have a visualization of where the link is placed on external sites.
If you want to go further, LinkMiner also be used to view the sites that lead to your competitors’ sites. It is well-known and used technique comprising contacting the site and ask them to link to.
SITEPROFILER -BEST WEBSITE ANALYSIS TOOL
5th and the last application of Mangools suite, SiteProfiler is a website analytics tool that is very complete. By entering a url you can easily get a very complete picture of your sites or competitor sites.
The first thing that was found in the analysis of all important data on the domain name authority as MOZ Domain Authority and Page Authority and Majestic Citation and Trust Flow.
The second section covers everything related to the backlink from the site.
It shows the number of additions and deletions from time to time, the evolution of the overall number of links, types of links (dofollow or nofollow), the primary domain names that point to the site and the anchor of the link:
The third part of the analysis focuses on the best content sites. SiteProfiler ranking is based on two things: either the number of shares of Facebook, or the number of backlinks to the content (you can choose one of the two criteria in the tab).
This section is often used to view the contents of a competitor who has the most traction (either on social networks and in terms of backlinks) and this could inspire the creation of new articles.
On the other hand, if you are involved in this type of exercise Make sure you add real value in your content and especially not copy existing content, this could be more punishing than good.
The last part of SiteProfiler dedicated to giving you a list of what Mangools considered as a competitor of the site you have chosen to analyze. If you insert your own site will allow you to identify and may find potential competitors.
If you analyze a competitor’s site, it will provide a better view of the whole of the market and allows you to compare them with your competitors.
For each of the sites mentioned, it is possible to immediately start the analysis or to display a link back to this site (launched LinkMiner).
OPINION ON MAGNOOLS(KWFINDER)
After using Longtail Pro for several years, we have now been using Mangools for 3 years. Although both the tool offers essentially the same features we remain happy to have changed and probably will not return any time soon.
Why? The first reason may be the user interface. We feel much better in Mangools.
And honestly, is the best KWFinder keyword search tool currently on the market (for a very reasonable price). KWFinder and SERPWatcher itself already justifies our use Mangools suite.
And last but not least, their customer service is truly exceptional. Whenever we had a question we were able to use their live chat and answers are always very accurate and fast.
In all Mangools offers 3 different packages: Basic, Premium and Board. The main difference between the different choices is the number of searches per 24H, the number of suggested keywords for a specific query and the number of keywords in tracking.
Payments can be made monthly or annual basis. If we take the annual formula we have a discount of 44% compared to the monthly price.
If you have a blog and SEO is something you want to explore on a regular basis we strongly recommend the latter option.
After that, if you have a simple site and you just want to dedicate a brief yourself to SEO to make changes to the monthly plan may be enough to start (and does not prevent you from taking second time you subscribe to one month in the year to take care of your SEO every 6 months for example).
Here are the prices currently in effect
There is a 10% discount if you pay within one hour of signing up for a free trial.
For our part, we have had annual Premium license for 2 years now.
In terms of keyword research and tracking, Basic version would theoretically be enough for now (even if we are approaching the limit of Association with different languages and sites).
For us, the Premium version as compared to the Basic practical because it allows us to work on a second computer at the same time.
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