Optinmonster review 2023: Best WordPress Lead Generation Software for Marketers

4.6/5 - (17 votes)

WordPress Lead Generation Software 

Did you know that over 74% of internet site traffic who depart your internet site will by no means return? Why? Because most people find your blog, read, and leave (that’s simply a natural pattern).

Wouldn’t it be pleasant if you can convert some of these human beings to subscribe to your blog?

That’s where OptinMonster can help. OptinMonster helps you grow your e-mail list and get greater subscribers with popup and other kinds of high changing opt-in forms

Optinmonster black Friday sale.Click here

OptinMonster is a standalone utility that integrates with all new systems such as WordPress.

You need to have an OptinMonster account in order to take the gain of this plugin.

OptinMonster comes with an easy to use form builder that lets in you to create lovely optin varieties that are validated to convert.

RapidSSL Wildcard (728*90)You can create a number of type of campaigns consisting of WordPress popup forms, floating header and footer bars, slide-ins.

Additionally regarded as scroll prompted boxes, sidebar forms, after submit forms, in-line forms, mobile-specific forms, welcome gates and more.

Using OptinMonster types combined with our exit-intent technology, page-level targeting, and behavior automation, users have seen an instant improve in conversion rate, even upwards of 785%!

700,000+ websites are using OptinMonster to turn their website traffic into leads, conversions and sales.


Let’s take a look at how OptinMonster can help you get more email subscribers.


OptinMonster allows you to construct high converting opt-in varieties in minutes, no longer hours!

You can select from 8 special type of campaigns including popup forms, floating bars, slide-ins, sidebar forms, after-post forms, in-line forms, mobile-only popup forms, and Canvas.

All of our templates are a hundred percent responsive and mobile friendly.


I started with the purpose to make the most beginner-friendly lead generation plugin.

That’s why OptinMonster works out of the field with all popular email advertising and marketing service companies which include however now not limited to:

MailChimp, AWeber, Infusionsoft, GetResponse, ConstantContact, CampaignMonitor, Hubspot, Marketo, ActiveCampaign, Pardot, TotalSend, Emma, iContact, MailerLite, Customer.io, MailPoet, and FeedBlitz.

You can additionally use custom HTML forms as well as use shortcodes to add different structure plugins such as Gravity Forms, Ninja Forms, etc.


OptinMonster is among the pioneers of exit-intent technology.

It helps you track user’s mouse behavior and immediate them with a focused message at the specific second they are about to leave.

This allows you to re-engage the tourist and motivate them to subscribe. Exit-intent is validated to enlarge conversions.

We used it on our site, WPBeginner, and multiplied conversions via over 600%


Have you ever questioned what if you created an exceedingly focused message based totally on the unique page, site visitors referral source, class or tag of your site?

How would that have an effect on your conversions?

Well, we have examined it, and it works wonders. We appreciated the outcomes so a good deal that we built-it into OptinMonster.

OptinMonster’s page level focused on module approves you to display unique gives and campaigns based totally on visitor’s area and interplay on your website.

This allows you to phase your e mail list and team your subscribers primarily based on their interest and interaction with your website.

Segmentation approves you to send applicable emails to your subscribers which outcomes in greater open rates, greater click on through rate, extended sales, greater revenue, higher client retention, and lower unsubscribe rate.


A/B trying out is one of the most favored features, but commonly it is extremely challenging to set up for beginners. Well, we modified that.

OptinMonster’s effortless A/B cut up trying out module helps you put off the best work and make data-driven choices on what works best.

You can try extraordinary content, headlines, layouts, styles, and opt-in triggers, to see what converts best.


Most humans don’t recognize what to do with analytics because they don’t apprehend them.

OptinMonster’s conversion analytics is convenient to understand and give you the stats that matter, so you can take action to enhance your lead-generation strategy.


MonsterLinks permit you to flip any link or image into a 2-step opt-in system which is proven to enhance conversions by using as plenty as 785%.

Marketers use it to provide content upgrades and then use OptinMonster’s success redirect feature for lead-magnet delivery.


Powerful Features, Simplified.Convert Abandoning Visitors into Subscribers & Customers.

Drag & Drop Builder

Start with pre-made templates and customize them to make them yours.OptinMonster Builder Features

Yes / No Forms

Create multi-step campaigns to improve conversions and sales.

Mobile-Friendly Popups

Optimize your campaigns for smartphone and tablets.

Custom Success Message

Customize the Thank You message to further boost engagement.


You can create your own designs from scratch – no coding needed.


Choose from 26+ attention-grabbing animation and sound effects.

Lightbox Popup

The most effective and popular way to grow your email list.

Fullscreen Welcome Mat

Create a fullscreen interstitial with a call to action that can’t be ignored.

Slide-in Scroll Box

High-converting alternative for popups that slides from the corner.

Floating Bar

Increase conversions with a footer or header bar that scrolls with you.

Countdown Timer

Use urgency and scarcity to boost your sales and conversions.

Sidebar Forms

Turn every page of your website into a lead generation opportunity.

Inline Forms

Embeddable forms that you can add in blog posts and page content.

Content Locker

Turn any article into gated content and watch your email list.OptinMonster Campaign Types

Exit-Intent® Technology

Recover abandoning visitors into subscribers and customers.

Scroll Trigger

Only show campaigns after the user has scrolled X% of the page.

MonsterLinks™ 2-Step Optins

Convert any link or image into an optin form (2-step optin).


Target inactive visitors and convert them into subscribers.

Timed Display Control

Show your campaign at the right time to boost conversions.

Campaign Scheduling

Run time-sensitive campaigns during specific dates and times.


Referrer Detection

Show targeted messages based on where the user is coming from.

Page-Level Targeting

Customize your campaigns based on the page or section of your website.

OnSite Follow Up Campaigns

Create on-site drip campaigns triggered by visitor interactions.

OnSite Retargeting

Create special offers and promotions for returning visitors.

Geo-Location Targeting

Personalize campaigns based on visitor’s location.

Cookie Retargeting

Fine-tune your personalization with custom cookie retargeting.

Device-Based Targeting

Create unique campaigns for desktop, tablets, and mobile devices.

AdBlock Detection

Recover adblock revenue with targeted messages.Personalize Your Campaigns Based on User's Interest

List Segmentation

Group subscribers based on interests for marketing automation.

Lead Sharing

Easily share leads with joint venture and co-marketing partners.

Dynamic Text Replacement

Personalize all aspects of your campaign based on user behavior.

Success Tracking Scripts

Setup retargeting pixel based on campaign interaction to boost ROI.OptinMonster Integrations

Real-Time Behavior Automation

Skyrocket conversions with automated personalization.

A/B Testing

Easily A/B test your ideas to keep increasing conversions.

Smart Success

Make new offers to people who have already opted in to your campaigns.

Conversion Analytics

Get the stats you need to improve your lead-generation strategy.

Actionable Insights with OptinMonster


  • High converting template library (100% responsive mobile-friendly).
  • 8 different types of optin forms.
  • Powerful page level targeting to build a hyper-segmented email list.
  • Custom user-centric output settings to target visitors, logged-in users or a mixture of both.
  • Category, tag and custom taxonomy output controls for robust campaign segmenting.
  • Custom analytics with Google Analytics to tell you which campaigns are converting the best.
  • Optinmonster signature Exit Intent technology to convert abandoning website visitors into subscribers and customers.
  • Powerful A/B testing that helps you eliminate guess work and make data driven decisions on what works best.
  • MonsterLinks 2-step optin technology which is proven to boost conversions by as much as 785%!
  • Mobile specific popup forms that are specifically targeted towards mobile visitors.
  • Scroll triggered popup and optin forms for enhanced conversion rates.
  • Timed popup forms – display opt-ins after a certain time or on second pageview.
  • Canvas popup forms – use Canvas to add facebook like box, WooCommerce products, or anything else that you like.
  • MonsterEffects technology for eye-catching popup animations.
  • Success messages and redirects
  • Easy integration with over 25 different email marketing service providers


OptinMonster  offer an all-inclusive Enterprise plans that comes with VIP support and onboarding. If you have a large website with a lot of pageviews and custom integration requirements.


OptinMonster has four reachable monthly subscription options, billed annually: $9 for the Basic Plan, $19 for the Plus Plan, and $29 for the Pro Plan and finally growth plan $49/mo.

The important differences between the plans are the number of websites that can use the service and the availability of premium features such as social media popups and content locking.


Optinmonster is a lead generation platform for small businesses.

It helps customers grow their email list, enhance internet site conversions, and minimize shopping cart abandonment.

OptinMonster is a very powerful device to expand opt-ins on any website.

They have more than one targeting tools and easy to use opt-in templates that you can plug any offer into and it simply works.

You are able to increase your lead conversion rate by way of 300% with the aid of enforcing OptinMonster on our site

They have these days increased their reporting and it’s a good deal better.

But I experience like there should still be some upgrades the place you can element the reporting out more.

The templates are extraordinary as well, but once in a while they are limiting to the amount of innovative you want.


I will suggest you try optinmonster.


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