Top 10 Social Media Management Tools For Business
Finding the proper social marketing tool is important for everything from building your brand and driving sales to optimizing your digital strategy and maximizing your budget.
But with dozens of available options, how does one know which is that the best social media tool? Every business and agency is different, and not one social media app works best for each organization.
Factors like your publishing schedule, the size of your client roster, your marketing goals, the platforms you utilize, and your marketing budget all determine the simplest social media management tool for your team.
In this post, we’ve collected ten great social media management tools which will assist you with everything from scheduling to automatically sharing old content, creating social media images, analyzing performance, and more.
Ready to decide which social media management app works best for your organization’s needs?
Crowdfire puts content curation at its fore (indeed, that’s the primary item within the top menu).
you’ll select content to share from a series of articles, images, posts (yours, including YouTube videos), and RSS feeds.
It recommends articles to you, and you’ll easily customize and refine the topics on which Crowdfire offers you content.
The free version of Crowdfire is quite limited, but it does provide you with an opportunity to test Crowdfire’s core capabilities.
If you would like to use it in any real regular capacity, you’ll need to buy a paid plan, although the plans are affordable compared to much of the competition.
Although you don’t get to see more advanced features like social listening and competitor analysis with the free or Plus plans, you do get offered a 14-day free trial of them, so you’ll decide whether you’ll have enough use to warrant the additional cost.
Easy to use, makes good recommendations, can link to most well-liked social media accounts.
The abilities to track your followings/followers accurately and schedule postings are a must have should you want to grow and manage your profile within the current rush of social media and LoT.
The software appears to have pretty nice features for those that use Twitter’s platform with the ability to follow and unfollow also as track where your followers are from.
Used this software for social media scheduling. it’s super simple to use, never had issues with scheduling and everything went out when it had been suppose to.
I love that it saves me time and is usually there for me to simply find great topics to keep my audience engaged.
This product has made my life easier by letting me post to all or any of my social media networks in one place. The customer service is amazing and friendly.
- Automated Publishing
- Brand Tracking
- Content Management
- Customer Engagement
- Multi-Account Management
- Post Scheduling
- Social Media Monitoring
|For solo-preneurs and small businesses||$7.48 /mo|
|For medium businesses||$37.48 /mo|
|For agencies and larger businesses||$74.98 /mo|
SocialOomph is an app designed by a Canada-based firm operating as a part of the 3827992 Canada Inc. division. The app has been within the market since its inception in April 2008.
Formerly known as TweetLater.com, applications concentrate on the Twitter social media solutions.
But in August 2009, the expanded application functionality by covering other social media networks. To support this expansive strategy, the application is renamed as SocialOomph.
Originally launched as a tool to assist users in seeking out friends within Twitter, Social Oomph has grown immensely since then. The app is usually recommended for users seeking to increase their visibility and followers in social media.
SocialOomph contains a plethora of advanced features for effectively automating a good range of tasks across social media sites.
The app has capabilities to manage your activities on Facebook, Twitter, LinkedIn, and other social media platforms. It can even handle blog-related activities.
Additional features allow users increasing list of followers on Twitter via recommendation and analysis processes.
A user can automate direct messages that are being sent to new followers while vetting new ones. A keyword search set up also can be done to seek high-influencing Twitter individuals.
Facebook’s automated features provided by applications including scheduling updates and uploading pictures. Its LinkedIn capability lets users schedule shares.
Plurk and App.net tools allow for scheduled profile updates.
The app are often used for writing posts on blogs, having them published on various blog platforms, and fixing automatic social media updates also as RSS feeds from blog postings.
SocialOomph ease the burden of managing multiple social media accounts. For bloggers, the simplest features are the ability to link as many blogs as you prefer to as many social media accounts as you wish, and automatically generate social posts whenever you publish new blog content.
This is an excellent way to save time promoting your blogs across your social channels.
However, for those tools alone, SocialOomph is pricey. you have to register for the full service to link blogs and to manage social media accounts apart from Twitter, and it’s priced to focus on the business market.
To get value from a full SocialOomph subscription, you would like to be able to benefit of some of its other features, such as post scheduling and, in Twitter, keyword analysis and link building.
These are tools which can best benefit mature blogs looking to use social media to build a following and help monetize it.
If you use Twitter, the free version is well worth signing up for. If you prefer what you get and need to try out more, you’ll register for a free 7 day trial of the full service.
A pleasant touch with this is, if you don’t upgrade during those 7 days, your account will automatically revert back to free, so there’s no risk of having to pay money for something you don’t want.
- Scheduling of tweets
- Scheduling update & status
- Tracking of keywprds
- Scheduling of blog posts
- Auto RSS feeds
- URL shortener
- Auto-DM & follow-back
- Creation & publishing of blog posts
- Scheduling sharing
- Automated removal of updates
|Advanced Suite||$15 /mo|
Sendible offers you a wide range of features that comes with excellent usability and most significantly , allows you to manage your social media campaigns and daily tasks with ease, speed and accuracy.
The platform has a slick and intuitive interface which is insanely easy to use and navigate around. It’s almost like the service offered by Hootsuite, but with a couple of key differences, which we’ll go through in this review.
Pegged as social media productivity tool, Sendible over 20 integrations with key social media networks, blogs, social sharing sites and even the communication tool, Slack.
As a social media marketer, it’s tough to continuously source and build fresh content and this tool helps you retain your editorial calendar busy.
The Content section of the dashboard is a gold mine because it houses your content suggestions, RSS feeds, and therefore the content library where you’ll store evergreen content you’ll use again and again, or content that you just want to save for later.
The tool will search the online for articles on relevant topics for your business and may be sorted by influencers also .
you’ll also subscribe the RSS feeds of your favorite blogs and news sites, then share posts automatically as soon as they’re published or approve them before they go out.
All posts are edited within the intuitive Compose Box where you’ll select the social network you’re posting to (you can select multiple if you wish), and schedule them as far ahead as you prefer.
Sendible’s sophisticated algorithms also can predict the most optimal times to post on your social media networks to maximise engagement.
What’s more, you’ll group social media posts by theme and queue them to go out randomly times – this is ideal for shares from other websites and content that’s not time-sensitive.
Sendible has developed a couple of handy automation tools.
On Twitter, users can set up automatic replies (tweets or DM’s), retweets and welcome messages – all super useful if you’re running a campaign with a unique hashtag, promotion or participating at an occasion .
But the recently developed Instagram automation tool is miles above what Hootsuite and other tools offer because it automatically searches for posts with a hashtag and likes them.
It’s also possible to automatically follow the profile of the post and unfollow them if they don’t follow you back in 24 hours!
Integration with all key social networks (Facebook, Twitter, LinkedIn, Instagram, Google+, Pinterest) and blogs (Medium, WordPress, Blogger.com).
No mastercard required.Makes it easy to keep your social media calendar busy with an RSS Feed poster, content suggestions, in-built content library and simple access to the planning tool, Canva.
Bulk-scheduling content with images via uploading a CSV file.Has handy automation tools that drive engagement and increase your following on Twitter and Instagram.
Visually stunning and accurate reports which will be created in 15 minutes or less, plus the ability to create custom reports with your logo and therefore the modules you need.
User permissions and team workflows are easy to set upMobile app available for iOS and Android.
- Automated Publishing
- Contact Management
- Content Management
- Conversion Tracking
- Customer Targeting
- Keyword Filtering
- Multi-Account Management
- Post Scheduling
AgoraPulse is a fully featured social media management program with an especially user-friendly interface. it’s considerable power yet has clear help tutorials to help you in learning the way to turn its features into benefits.
The heart of AgoraPulse is its Inbox. Although the exact function differs for every social network, it shows your comments, mentions, conversations, and reviews concerning each of your social accounts.
you’ve got an Inbox Assistant that permits you to set rules that automatically clean up and organize each account’s inbox. you’ll assign messages to other relevant team members when needed.
The Social Listening section is especially important for firms wanting to keep an ear open for mention of their brand name (or the other term, e.g., their competitors). you’ll create new searches for words, phrases, hashtags and user names.
The default Publishing tab takes you to a calendar, showing the present period (weekly by default) and therefore the social messages you have scheduled, queued, published, sent to approval, had assigned to you, or failed.
You can schedule a post just by clicking on the appropriate time slot. The Publish screen offers all relevant social accounts – you’ll pick a selection if you would like your post to go on multiple networks.
It’s intelligent enough to understand illegal combinations (e.g., you can’t publish a post to multiple Twitter accounts, because of Twitter’s rules).
you’ll easily add emoji, hashtags, images, videos, and links to your posts, making any customizations you’ll desire for every network.
However, AgoraPulse has more power when used as publishing feature. This lets you import a series of posts from a CSV file, a web site using RSS feeds, or as a group of images to transform into posts.
you’ll use these to create a queue (dropping new content into your queue as needed). you’ll also use AgoraPulse’s Chrome add-on to grab additional content.
One of AgoraPulse’s weird features is that it gives you the ability to take an in depth look at your fans and followers.
you’ll click on your more active followers, label them however you wish , view your past activity with them, and add relevant notes.
Finally, AgoraPulse provides an extensive array of reports, both globally about your social account usage, and about specific items of content.
- Social MeasurementSentiment ScoringInfluencer IdentificationSocial ReportingSocial Listening
- DashboardAlerts and Notifications
- Content CalendarContent LibraryContent Curation
- Social AnalyticsSocial SharingSocial CampaignsSocial EngagementSocial AdsBrand Safety
- SchedulingAutomationNetworksCommunity Engagement
- Sentiment ScoringFiltering
- Shared InboxApproval WorkflowsUsers and Permissions
- Competitor AnalysisFollower AnalysisContent Engagement AnalysisInfluencer IdentificationPaid Campaign TrackingAttributionReport CustomizabilityReport Exporting
- ReportingBusiness IntelligenceCustomizable DashboardsAnalytics FiltersAnalytics
- InternationalizationUser, Role, and Access ManagementScalabilityPerformance and ReliabilityAPI / Integrations
- MonitoringCompetitive IntelligenceKeyword SetupCustomer Sentiment
- Data ExportingVirality MappingAudience Engagement Analysis
- Influencer Identification
This powerful solution revolutionizes social media marketing, enabling you to implement effective and efficient strategies so you’ll achieve your goals and grow your business while saving time and maximizing your efforts.
eClincher offers a comprehensive set of features and capabilities that makes the management of social media fast, easy and effective.
These features include a really intelligent social media dashboard, centralized social inbox, advanced publishing, content curation, marketing automation, hashtags and keywords tracking, influencer discovery, social media analytics, and more.
The software is a social media management tool perfect for social media managers, marketing professionals, business owners, organizations, and even for simple people.
eClincher lets you publish and schedule your posts, pins, and tweets to many social media networks.
The software also makes it easy for you to create and implement social campaigns on various social accounts simultaneously.
you’ll leverage the power of your most sought after content by recycling them effectively, greatly enhancing your traffic and engagement.
Need to gather and share the simplest content from round the world? you’ll with eClincher.
The platform helps you discover relevant and significant content from multiple sites and sources then present them in your feed within seconds, delivering content that your audience will surely love and appreciate and provides your social media presence a large boost.
With the unified social inbox, you don’t have to cross from one inbox to a different or open multiple email clients to look at and respond to your messages.
eClincher helps you manage your communications, queries, and other messages within one , unified platform.
- Advanced Publishing
- Auto Post with Queues
- Content Recycling
- Hashtags and Keywords Monitoring
- Content Curation
- Social Media Analytics
- Website Analytics
- Team Collaboration and Agencies
Loomly is social media calendar simple tool that helps social media manager posts compose and schedule them.
Application for freelancers, agencies, and brands that want to have a smooth internal workflow to craft and post social media updates.
With Loomly, users have access to tools that allow them to optimize their posts. It gives them the means to reach a broader spectrum of audiences and allow them to study how their status, tweets, and posts do.
Moreover, Loomly makes certain that team leaders are always conscious of their members’ activities.
The solution takes note of modifications and other updates and alerts the manager through email and push notifications. This way, they will immediately respond just in case a problem arises.
social media and professional team largely depends on spreadsheet applications to manage their social media calendar.
This will result in lost information or confusing notes that cause a shambolic post scheduling.
With Loomly, users can get obviate spreadsheets and seamlessly organize their posting schedules on one dashboard. the application makes the mandatory tools easy to reach for a smoother social media workflow.
Is the post a social media manager crafting appropriate for the target audiences? This question and similar others are often answered by Loomly in real-time.
The social media solution has a live post analysis feature that determines the effectivity of a post or status being created and makes comments and suggestions that enable users to optimize what they’re writing for max impact.
What displays beautifully on one window may show haphazardly on another.
That’s why Loomly affords users the ability to preview their posts and see how they appear like on different social media platforms. this permits them to make sure that their updates are readable to audiences on every channel.
Loomly allows users to submit their post proposal to their superiors and clients and keep track approvals.
This makes certain that workflow is maintained smoothly and provides evidence of approvals just in case disputes regarding updates arise.
Most social media platforms don’t support post scheduling. for several social media managers, this means manually crafting updates and publishing them at the most optimum times.
But this is often inefficient. Loomly realizes that then the application includes a post scheduling feature that lets users craft their posts before publishing time.
The solution also supports connection with the buffer for the post scheduling of management . within the near future, users also will be able to push their scheduled updates to Hootsuite and Oktopost.
Loomly’s functionality doesn’t end with crafting and scheduling social media updates. the application also lets users know how well those posts do.
The solution is provided with an analytics system that displays topics and content types that piqued the interest of the audience. This information can then be used to optimize future posts.
- Social Media Calendar Management
- Live Post Analysis
- Post Preview
- Approval Workflow & History
- Post Scheduling
- Post Analytics
- Email & Push Notifications
|Small Team||$72 /mo|
|Medium Team||$128 /mo|
|Large Team||$320 /mo|
7. SOCIAL PILOT
Social Pilot is a great tool, but so as to stay on top of your marketing game, you need to have a robust social media strategy in place.
As an SMB you may not have the time or skills to create one yourself but for the value of a business lunch, you’ll hire a social media expert on Fiverr which will take your business to subsequent level.
SocialPilot launched to make social media marketing more effective.
While it doesn’t have a large user-base of tools – like Buffer and Hootsuite – more than 115,000 businesses use this social media management tool, so it must be doing something right.
Compared to other social media management tools for teams and agencies, SocialPilot has a very good reputation.
SocialPilot supports all the main social media networks, making it a useful all-round social media dashboard. you’ll create and schedule posts for Facebook, Twitter, Instagram, LinkedIn, Google My Business, Pinterest, Tumblr, and VK.
That means it works well as a Facebook scheduler, Pinterest scheduler, tweet scheduler, or Google My Business post planner. As you’ll see, though, the Instagram scheduler functions aren’t as simple as tools like Buffer.
What i prefer about SocialPilot is that it facilitates the scheduling of posts in bulk and it doesn’t seem automated at all.
What I mean with this is often that we are able to create posts and share them and have our own brand to gain audience.
Its customization and UI is what i really like most about this program, since it’s very flexible and allows the creation of many posts with none issues.
It’s also worth saying that it in fact saves tons of your time to me and my digital marketing team, and it’s able to integrate multiple softwares which will be managed directly from the program.
Because we run many social media accounts, i prefer that SocialPilot has a simple way to set up these accounts to start out posting immediately.
This social media tool offers five plans: individuals, professionals, small team, the Agency and the company:
Individually, you can manage five accounts. You will have a ceiling of 50 posts and hidden on the prices page.
The three professional allows team members to manage 25 social media accounts.
The small team of five plan allows team members to manage 50 social media accounts.
The Agency plan allows ten team members to manage 100 social media accounts.
The Enterprise plan is fully customizable, based on your company’s needs. You’ll need to schedule a call to discuss.
There’s a 14-day free trial (no mastercard required) with all plans. this is often a bit short compared with the 30-day free trial offered by Sendible, and therefore the free plans offered by Buffer and Hootsuite.
However, if you work fast, there’s quite enough time to test all of SocialPilot’s features.
In this in-depth review we’re going to test SocialPilot’s Small Team plan to see if it’s the right social media dashboard to fulfill your business needs.
We tested this tool as a part of a bigger project rating all of the top social media management tools.
- Content Calendar
- Content Library
- Content Curation
- Social Management
- Social Analytics
- Social Sharing
- Social Campaigns
- Social Engagement
- Social Ads
- Brand Safety
- Shared Inbox
- Approval Workflows
- Users and Permissions
- Automated Publishing
- Keyword Filtering
8. SKED SOCIAL
Sked Social (formerly Schedugram) is a media marketing all-in-one visual social platform for companies, brands and agencies.
Built from the ground up to assist you create, store, find and use all of your social media marketing content online – whilst collaborating with staff and partners.
We have led the Instagram business scheduling marketplace for 5 years now and we’re not stopping: Sked is now the sole platform you would like to create, plan and publish your Instagram, Facebook, Pinterest and Twitter (coming soon) posts online.
With unlimited users at no extra cost accounts, you are not forced to share applications, to save a lot of money on your subscription: if someone needs a login, will work immediately.
Unlike another schedulers, Sked Social doesn’t prompt a push notification to your phone before publishing your post/story. But you’ll still add an approval step before your post gets published.
Performance Analytics: you’ll see which of your posts are performing the most effective. Moreover, you’ll track at what time of the day you seem to perform better.
Sked Social’s link in bio solution (called Sked Link) is designed to overcome Instagram’s link limitations. you’ll get your own custom bio link and add multiple buttons and links to that.
You can browse hashtags on Instagram and repost your favorite content to your own account. However, to use this feature you’ll need to subscribe the Essentials plan, which cost 75$ per month.
Let down by Instagram’s lack of clickable links? Use Sked Link to quickly create a landing page your users can click through to with buttons and/or a gallery.
Your followers can click through to your gallery of individual Instagram posts linking products, blog posts or wherever they will find more information.
No Push Notification: Unlike other Instagram schedulers, Sked Social doesn’t require you to approve your scheduled post before it gets published. this will be especially great if your scheduled post is getting published when you’re asleep.
Unlimited Users: From the Essentials plan and above, the user limit is removed. this is often an excellent option for bigger organizations.
First Comment Reserve: This unique feature allows you to save lots of the first comment for yourself. you’ll use it to post hashtags, or say something interesting.
- Drag and drop visual grid planner
- Videos, carousels and Stories ✨
- Product tagging
- Location tagging
- Hashtags in first comment
- Link in bio customization and tracking
- Hashtag manager
- Robust reporting
- Powerful photo editor with magic cropping
- Story planning and scheduling
- Instagram Regram App
- Workflows for all team sizes
- Unlimited users and collaborators
- Bulk uploading
- Unlimited post drafts
- Powerful photo editor
- Automagically crop images for every channel
- Canva integration
- Queue – recurring post times
- Drag and drop social media calendar
- Custom timezone setting for every account
- Easy team collaboration
- Seamlessly manage clients
- Emoji support 🚀
For a little business or individual Commun.it might be used to quickly and efficiently grow an audience.
Using the featured hashtag functionality particularly means , rather than wading through various searches on Twitter, all the information is at your finger-tips and you’ll act thereon accordingly.
I believe it might have benefits for businesses of multiple sizes however a smaller business might find the price-point prohibitive.
Commun.it is a wonderful solution i’m using to manage and grow my online community. This tool provides me value because it helps me identify relevant content, influencers and engagement opportunities in my network and content verticals.
Those, in turn, amplify my social presence, grow my followers, reach and make business opportunities.
A significant a part of the product involves smart automation of campaigns. Some marketers could also be worried by those, but if used right they will be very powerful and create great content, opportunities and connect you with influencers.
Shows you top content among your community and feed, of the things that are worthy of your time and a focus, Tweets worth sharing, posts mentioning you that you simply should consider replying.
By doing this, it enables me to surface up only the value and most significant aspects of my social media, so I can easily manage it in a much shorter time.
Unlike the competition, they are integrated scheduling feature among other features, and utilize their intelligence and learning algorithms to automatically create the “best time” to send tweets.
It has allowed me to get the most exposure and the involvement of the content and community.
Commun.it ability to track “Monitored Products” allows you to track mentions a particular string of text. In practical terms this would mean things like your name, organization name, URL, or product.
Tracking new followers and unfollowers is perhaps the most important feature of Commun.it.
Additionally, this platform has “Not Following Back”, “Consider to Follow”, and “Consider to Unfollow” tools based that suggest the way to build your network.
Engagement related tools assist you analyze users who retweeted, favorited or mentioned directly.
The main advantage of Commun.it is that it’s a free offering that aggregates variety of useful tools for tracking certain Twitter stats, engagements, etc.
Accounts that wish to boost their follower ratio can unfollow disengaged or disconnected users and follow users likely to follow back.
There are other free and paid services that also provide this feature, but Commun.it does it pretty much if you’ll put up with its other annoyances.
- Social Media Monitoring
- Social Measurement
- Sentiment Scoring
- Influencer Identification
- Social Reporting
- Social Listening
- Social Management
- Social Analytics
- Social Sharing
- Social Campaigns
- Social Engagement
- Brand Safety
- Business Intelligence
- Social Listening
- Keyword Setup
PromoRepublic has a strong design focus. Unlike most of those social media management platforms, you’ll design beautiful posts without leaving the app, with no need to open any separate graphics software.
Indeed, PromoRepublic has much of the design and feel of Canva, but within a social media management app, allowing you to schedule and share your designs.
It caters for businesses of all sizes – from small businesses to agencies and freelancers, to franchisors and multi-locational brands.
you’ll use it to schedule and share posts with all the key social networks, including importantly for such a visual app, Instagram, and Pinterest.
You can set a posting schedule for various kinds of posts. PromoRepublic suggests an appropriate posting schedule for every of your social networks, but you’ll easily modify this to however you would like your posting to go.
you’ll select a country and time zone for every social account, which is particularly useful for agencies and freelancers who operate social accounts on behalf of others.
You can organize your posting schedules across a centralized calendar. The calendar is quite flexible.
you’ll show your content (both past and planned) and modify your display (weekly, monthly, or a particular day) to customize it how you desire.
you’ll also display a calendar of upcoming events. it’s surprising how many designated days there are during a year.
One particularly useful feature for larger businesses, agencies, and freelancers running multiple social accounts is that you simply can separate your content across different workspaces.
you’ll also set up flows that make it easy to work with a team, incorporating any approvals where necessary.
PromoRepublic is currently trialing brand reputation management. you’ll request beta access, so you’ll get live updates about your brand from the web and social media. you’ll collect every comment or mention online in real time and react immediately.
With their smart products, you will easily distribute content editing, AI supported schedule, manage multiple clients or locations, run local ads, and remained on the results.
PromoRepublic design and content team does a decent job of creating fantastic social media templates. you’re never short of post ideas with their growing content library.
The editor does a good job to customize the template as you would like . Google My Business latest posts and post-addition Improving pretty good.
The way the software menus are laid out makes it very clear the way to use this software and therefore the suggested Posts Ideas are an excellent starting point to assist you develop a strategy for the coming days, weeks and months for your own or your client social posts.
The Editor is a breeze to use and allows just about all the customisation you’d ever need and therefore the fact that you’ll upload your own images created outside of the software to use in a post pretty much covers all bases.
This is amazing software for all cross platforms of social media. The ability to receive superb content planned for you and your marvelous posting suggestions.
Support has been great and responsive and if there has been a difficulty, the workaround are often discovered most times by ourselves and doesn’t require a code degree to do it.
- Automated posting
- Content calendar
- Content ideas
- Customizable templates
- Drag-and-drop graphics editor
- Holidays & historic dates
- Intelligent Ads
- Multi-account management
- One-click publishing
- Optimal timing tool
- Post analytics
- Post scheduling
- Promotion mechanics
- Sporting & celebrity events
- Template library
- Tracking Reviews
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