2024-5 BEST E-MAIL MARKETING SOFTWARE
Email marketing has evolved since its early beginnings in the 1970s when a Marketing Manager at Digital Equipment Corp sent a mass email to a few hundred recipients.
Its novelty generated over $13 million worth of sales and heralded the birth of email marketing.
Fast forward to today, 3.7 billion people use email and this will increase to 4.3 billion by 2022. This way, emails are great way for marketers to be in touch with their customers.
Contrary to the popular notion of email marketing being marketers ‘batch and blasting’ promotional emails to their subscribers, a lot of planning, testing and analysis goes behind an email marketing campaign.
Email marketing is an essential part of marketing automation, especially if you are an SMB. In fact, it is a tried-and-tested technique to reach out to your target audience.
A limited budget is no barrier to leveraging email marketing effectively for your business.
Automation has already begun in the realm of email marketing. Automated campaigns allow digital marketers to create personalized, targeted messages that the recipient is almost certain to read.
Automated email marketing includes workflows triggered by user engagement and data collection to improve both future messages and workflows.
This allows for greater segmentation and targeting in automation, allowing marketers to maximize the impact of their email marketing.
There’s a clear business case for this. Email marketing already yields around $44 for every dollar spent. Segmented and targeted emails increase profits up to 18 times more than that.
he rise of instant messaging and chatbots hasn’t made email marketing obsolete; in fact, it is far from it.
Email marketing remains popular because nearly three billion people use email regularly, and it continues to offer an incredibly high return on investment.
Best email marketing service providers .Many email marketing plans include unlimited email sends.Best features you’d want to have in email marketing software.find and compare software.
