Statistically, the top 5 organic search results hold around 65% of all clicks that majorly on keyword optimization depends.
With the help of keyword research tools you can find out what people are looking and can get better in the search engines for searches ranking by relevant the content optimization.
As Google gets better at interpreting the language and search intent, we can finally take it easy on the keywords?
Not really. Keywords remains an important indicator of how people use search.
Although we no longer need to go after the right keyword, keyword analysis offers ideas for content that is relevant to the search and show gaps that you can fill in the content.