Social Media Scheduling Made Simple: A Deep‑Dive Into Tailwind’s Pinterest & Instagram Tools
In the fast‑moving world of social media marketing, the ability to publish at the right moment, on the right platform, and to the right audience can be the difference between a viral hit and a missed opportunity. While Instagram, Facebook, and Twitter dominate headlines, Pinterest quietly fuels a $50 average order value—far higher than any other network. If you’re looking for a scheduling solution that capitalises on Pinterest’s untapped potential (and now supports Instagram), Tailwind deserves a close look.
Why Pinterest Still Matters
- 300 M+ active monthly users – a sizable audience that’s actively searching for ideas, products, and inspiration.
- Highly visual, intent‑driven traffic – users arrive with a buying mindset, often saving pins that later convert into purchases.
- Higher revenue per user – the average transaction value on Pinterest sits around $50, outpacing TikTok, Twitter, and even Instagram.
For brands ranging from boutique e‑commerce shops to massive museums, Pinterest offers a direct bridge between discovery and purchase. Yet many marketers overlook the platform because its workflow feels “different” from the quick‑post model of other networks. That’s where a dedicated scheduling and analytics suite becomes essential.
Tailwind’s Evolution – From a Niche Tool to an Enterprise‑Ready Platform
Founded in 2011 while building a marketing solution for BridesView.com, Tailwind’s original mission was crystal clear: help brands locate and engage the Pinterest‑savvy brides‑to‑be. The strategy worked—conversion rates skyrocketed—and the team realised they had built a repeatable system that could serve any Pinterest marketer.
Fast forward a decade, and Tailwind now powers global brands (Shopify, The New York Museum of Modern Art, Teachers Pay Teachers) and over 400 agencies. Its product suite has expanded beyond Pinterest to include Instagram scheduling, but the core DNA—optimising Pinterest performance—remains the same.
Getting Started: A Quick Onboarding Walk‑Through
| Step | What You Do | Tips for a Smooth Setup |
|---|---|---|
| 1. Sign‑up | Choose “Sign up with Pinterest” or “Sign up with Instagram”. You can link a personal account first, then swap to a business profile later. | Use a business email to keep your marketing assets separate from personal accounts. |
| 2. Connect Accounts | Authorise Tailwind to access your chosen social profiles. | Double‑check that you’ve granted read + write permissions; otherwise scheduling will fail. |
| 3. Import Existing Content | Upload pins in bulk via the web dashboard or the Chrome extension. | Leverage the extension to harvest images from any website—great for curating blog‑post graphics. |
| 4. Set Up Your First Schedule | Choose a publishing frequency (daily, multiple times per day) and let Tailwind’s SmartSchedule suggest optimal times. | Start with 2‑3 pins per day; you can increase as you gather performance data. |
| 5. Explore the Dashboard | Familiarise yourself with the Weekly Summary, Insights, and Tribes tabs. | Pin the “Weekly Summary” to your home screen for quick, at‑a‑glance performance checks. |
The onboarding process takes under 15 minutes, after which you’ll have a live publishing pipeline and a first‑look at your analytics.
Core Features That Make Tailwind Worth the Investment
Below is a concise overview of Tailwind’s most impactful tools, split by platform.
| Feature | Why It Matters | ||
|---|---|---|---|
| SmartSchedule | Auto‑optimises pin times based on follower activity. | Suggests best posting windows per hashtag & audience. | Saves hours of manual trial‑and‑error. |
| Bulk Upload & Browser Extension | Drag‑and‑drop multiple images; save web images directly to Tailwind. | Batch upload carousel posts, stories, reels. | Scales content creation for agencies handling dozens of clients. |
| Tribes (Community Groups) | Join niche groups (e.g., “Home Décor”, “DIY Crafts”) and repin each other’s content. | N/A | Amplifies reach organically through peer sharing. |
| Smart Loops (Premium) | Re‑publish evergreen pins on a recurring schedule. | Re‑post evergreen reels/stories. | Keeps high‑performing content in circulation without extra effort. |
| Analytics & Insights | Board, pin, profile, and referral traffic reporting. | Hashtag performance, follower growth, engagement rate. | Data‑driven decisions—know what drives sales vs. vanity metrics. |
| Email Reports | Weekly summary delivered to inbox with actionable insights. | Same, plus Instagram story screenshots. | Keeps stakeholders updated without logging into the dashboard. |
| Mobile App (iOS/Android) | Full‑featured publishing, analytics, and Tribes access on‑the‑go. | Same. | Manage campaigns from anywhere, perfect for field‑based brands. |
| Hashtag & Keyword Discovery | Suggests relevant search terms for pin descriptions. | Real‑time hashtag suggestions based on trending topics. | Boosts discoverability and SEO on both platforms. |
| Campaign Management | Track ROI for promoted pins, measure referral traffic. | Track ad spend and conversion attribution. | Demonstrates true marketing impact to finance teams. |
Visually plan and schedule Pins at the best times- Features
| S NO | Pinterest Schedule Features | Instagram Schedule Features |
|---|---|---|
| 1 | SmartSchedule | Auto Post to Instagram |
| 2 | Interval Pinning | Schedule Stories & Carousels |
| 3 | Drag & Drop Calendar | Schedule Hashtags in First Comment |
| 4 | Browser Extension | SmartSchedule |
| 5 | Plan, Create, and Schedule in One Place! | Hashtag Finder |
| 6 | Board Lists | Time-Saving Shortcuts |
| 7 | Multi-Board Pinning | Drag-and-Drop Grid |
| 8 | Active Monitoring | Preview Your Feed Before You Post |
| 9 | Recommended Best Practices | Personalized Post Inspiration |
| 10 | Meet New Influencers & Team Up | Caption Templates |
| 11 | Top Pins Report | Profile Performance |
| 12 | Pin Inspector | Post-Inspector |
| 13 | Find and join Communities | Summary Reports |
| 14 | Branded Landing Page | |
| 15 | Link Your Instagram Posts |
Tailwind in Action – A Real‑World Workflow
- Content Ideation – Use Tailwind’s Content Discovery Engine to surf trending pins in your niche. Add promising ideas to a private board.
- Creation & Bulk Upload – Design pins in Canva, export as PNG, then drag them into Tailwind’s Publisher. With the Chrome extension you can also save inspirational images directly from competitor websites.
- SmartSchedule Deployment – Turn on SmartSchedule and let Tailwind calculate the optimal posting windows based on your audience’s historic activity.
- Tribes Amplification – Share each new pin with two relevant Tribes. Repin at least one piece from each Tribe member to stay in good standing.
- Performance Review – At week’s end, open the Weekly Summary dashboard. Identify pins with >2× repin rate and note which keywords drove traffic.
- Loop & Repurpose – Schedule top‑performing pins into a Smart Loop to automatically re‑share them every 7–14 days, keeping evergreen content alive.
- Report & Iterate – Export the email report or download a CSV to share with your team. Use the insights to tweak upcoming designs, test new board themes, or adjust your posting cadence.
Following this cycle weekly can quickly lift your Pinterest referral traffic by 30–50 %—a typical outcome reported by Tailwind’s case studies.
Pros & Cons – A Balanced Look
| Strengths | Weaknesses |
|---|---|
| Pinterest‑first expertise – Deep analytics, Tribes, and bulk‑pin tools you won’t find in generic schedulers. | Instagram features are add‑ons – Not as robust as dedicated Instagram tools like Later or Buffer. |
| SmartSchedule saves time – Automatic optimum‑time posting based on real data. | No “all‑in‑one” master plan – You must purchase Pinterest and Instagram plans separately; no bundle discount. |
| Community‑driven growth (Tribes) – Turns pinning into a collaborative promotion engine. | Learning curve for Tribes – New users may need guidance on etiquette (repin at least one member). |
| Comprehensive analytics & email reports – From board performance to ROI tracking. | Price spikes with premium features – Smart Loops and advanced analytics add $4.99–$20+/month per account. |
| Mobile app parity – Full publishing & reporting on iOS/Android. | Limited visual calendar view – The schedule grid isn’t as drag‑and‑drop friendly as some rivals. |
| Bulk upload & Chrome extension – Huge time‑saver for agencies handling large content libraries. | Support can be slower for lower‑tier plans – Premium support reserved for higher‑priced subscriptions. |
Overall, Tailwind’s strength lies in its Pinterest specialization. If Pinterest is a core traffic source for your brand, the pros far outweigh the cons. For Instagram‑only marketers, you may still consider a dedicated Instagram scheduler.
Tailwind Pricing Explained: Which Plan Gives You the Best Value?
If you’ve ever tried to keep a brand’s social presence humming across Instagram, Pinterest, and Facebook, you know how much time (and brain‑power) it takes to design, schedule, and analyze each post. Tailwind, the all‑in‑one scheduling and analytics platform built especially for visual‑first social networks, promises to make that process faster, smarter, and more data‑driven.
But the real question most marketers face today is: which Tailwind plan should you actually buy? The company offers four distinct tiers—Free Forever, Pro, Advanced, and Max—each with its own blend of AI credits, posting limits, team seats, and email‑marketing power. In this post we’ll break down every feature, compare the tiers side‑by‑side, and help you decide which subscription aligns with your business goals and budget.
Quick‑Look Pricing Table
| Plan | Price (USD) | AI Credits / mo | Posts / mo (IG, Pinterest, FB) | Accounts | Post Designs / mo | Tailwind Communities | Smart.bio Custom Link | Analytics | Team Seats | Email Contacts | Email Sends / mo |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Free Forever | $0 | 5 | 5 | 1 | 5 | 1 | ✅ | Basic | 1 | Unlimited | 20 |
| Pro | $14.99 | 200 | 200 | 1 | 200 | 5 | ✅ | Advanced | 1 | Unlimited | 200 |
| Advanced | $24.99 | 1,000 | 1,000 | 2 | Unlimited | Unlimited | ✅ | Advanced | 2 | Unlimited | 500 |
| Max | $49.99 | 2,000 | Unlimited | 3 | Unlimited | Unlimited | ✅ | Advanced | 5 | Unlimited | 1,000 |
(All figures are monthly limits; higher tiers also include “+ unlimited submissions” for community content and “+30 submissions/mo” for the Free tier.)
What Do All the Numbers Actually Mean?
Before we dive into which plan is right for you, let’s decode the jargon that Tailwind uses in its pricing sheet.
| Feature | Why It Matters |
|---|---|
| AI Credits | Tailwind’s AI engine can draft captions, generate hashtags, suggest optimal posting times, and even create design variations. Each credit represents a single AI request. More credits = more automation, less manual copy‑writing. |
| Posts per Month | The total number of individual pieces of content you can schedule across the three supported networks. Hitting a limit forces you to wait until the next billing cycle or upgrade. |
| Accounts | Distinct brand profiles you can manage (e.g., two separate Instagram accounts). If you run multiple client accounts or maintain a portfolio of brands, you’ll need more than the single‑account allowance of the Free and Pro plans. |
| Post Designs | These are the visual assets (images, carousel cards, videos) you can create inside Tailwind’s built‑in designer. Unlimited designs remove the need to pre‑create graphics elsewhere. |
| Tailwind Communities | Communities are niche groups where members can discover and share content. Unlimited community access unlocks cross‑promotion opportunities and deeper engagement. |
| Smart.bio Custom Link | A personalized landing page that aggregates all your social links, shoppable products, and other CTAs. A custom domain reinforces branding. |
| Analytics | From basic post‑performance snapshots (Free) to advanced funnel‑tracking, audience growth, and ROI metrics (Advanced). |
| Team Seats | Number of separate users who can log into the same Tailwind workspace. Essential for agencies, larger brands, or any collaborative workflow. |
| Email Contacts & Sends | Tailwind bundles a lightweight email‑marketing tool. Unlimited contacts let you import any list size; the “sends per month” cap determines how many campaign emails you can actually dispatch. |
Who Should Choose Tailwind?
| Business Type | Ideal Use‑Case | Tailwind Fit |
|---|---|---|
| Solo entrepreneurs & boutique e‑commerce | Need a low‑effort way to stay visible on Pinterest and schedule Instagram posts for product launches. | Starter or Growth – affordable, easy onboarding. |
| Mid‑size agencies | Manage 5‑10 client Pinterest accounts, need bulk upload, Tribes for community growth, and consolidated reporting for clients. | Pro – unlimited pins, Smart Loops, advanced analytics. |
| Large enterprises & retailers | Require multi‑user access, custom integrations, and granular ROI tracking across campaigns. | Enterprise – dedicated account manager, API, SLA. |
Unlocking the Power of Pinterest with Tailwind: A Deep‑Dive into the Must‑Know Features
Pinterest has quietly become one of the most lucrative traffic generators for brands, bloggers, and e‑commerce stores. Recent studies show that a single Pin can drive up to 4× more sales than the average Facebook or Instagram ad. Yet, most marketers still wrestle with the platform’s quirks—manual pinning, fragmented analytics, and a lack of community tools.
Enter Tailwind, the all‑in‑one scheduler, analytics suite, and community hub built specifically for Pinterest (and, increasingly, Instagram). In this post we’ll walk through Tailwind’s core Pinterest features, explain how they solve real‑world pain points, and give you a quick reference table to decide which tools are worth your budget.
1. The Weekly Summary – Your Command Center
If you’ve ever felt lost in a sea of Pin activity, the Weekly Summary is the lifeline you didn’t know you needed. Delivered to your dashboard each Monday, it aggregates the most critical metrics in one glance:
| Metric | What You See | Why It Matters |
|---|---|---|
| Follower Growth | New followers gained vs. lost | Gauges audience expansion |
| Repins | Total repins, top‑performing repins | Identifies content that resonates |
| Domain Pins | Count of Pins linking back to your site | Direct link to referral traffic |
| Board Performance | Impressions, saves, clicks per board | Helps you prioritize high‑ ROI boards |
| Scheduled vs. Published | Upcoming pins vs. those already live | Keeps you on track with your content calendar |
Because the summary lives on the main dashboard, you never have to click through several reports to know how your strategy is performing. It’s the “pulse check” that busy marketers need to stay nimble.
2. Content Management – Bulk Uploads Made Simple
The Old Way
Before Tailwind, Pinning was a single‑pin‑at‑a‑time nightmare. You’d upload an image, pick a board, write a description, then repeat—ideally for dozens of Pins each week.
Tailwind’s Solution
Tailwind flips that workflow on its head with two major innovations:
- Bulk Upload – Drag‑and‑drop an entire folder of images into the Publisher. From there you can assign each Pin to a board, add descriptions, and set publishing dates—all in minutes.
- Browser Extension (Tailwind Button) – While browsing any website, click the Tailwind button to instantly save an image to Tailwind. You’ll be prompted to choose one or more boards, edit the Pin copy, and schedule it for later.
Real‑world example: You discover a blog post with 10 great graphics. Instead of manually downloading each file, you hit the Tailwind button, select three relevant boards, tweak the copy, and schedule the Pins to roll out over the next week. One click, multiple boards, zero friction.
3. Tribes – Community‑Driven Content Curation
Tribes are Tailwind’s secret sauce. Think of them as micro‑communities of like‑minded Pinterest marketers who share content around a specific niche (e.g., “DIY Home Decor” or “Vegan Recipes”). Here’s how Tribes work:
| Step | Action | Benefit |
|---|---|---|
| Join a Tribe | Request membership; most are free or low‑cost | Access a curated pool of high‑quality content |
| Share a Pin | Post a Pin to the Tribe feed | Instantly expose your Pin to thousands of relevant users |
| Reciprocate | Repin at least one Pin from another Tribe member (mandatory) | Encourages genuine engagement and prevents spam |
| Earn Traffic | Tribe members often repin your content, driving organic reach | Amplifies visibility without extra ad spend |
Because Tribe members are already interested in your niche, the repins you receive are highly targeted, resulting in better click‑through rates and higher conversion potential. Tribes also serve as a content discovery engine—you can scout trending ideas, test new visuals, and stay ahead of seasonal trends.
4. Publisher – Scheduling, Drafts, and Smart Automation
Tailwind’s Publisher is more than a calendar; it’s a full‑featured content hub.
| Feature | What It Does | Why It Helps |
|---|---|---|
| Draft Management | Save incomplete Pins, edit later | Prevents rushed copy and broken links |
| Bulk Scheduling | Drag Pins across a visual calendar | Visual planning for seasonal campaigns |
| Smart Loops (Premium) | Re‑use evergreen Pins automatically | Keeps top‑performers in rotation without manual effort |
| Word Lists | Create reusable keyword banks for descriptions | Improves SEO consistency across pins |
| Automation ($4.99/mo add‑on) | Auto‑repin top Pins, auto‑like, auto‑follow | Saves hours of routine engagement work |
The Smart Loops feature is worth a special shout‑out. Choose a set of evergreen Pins (e.g., “How to Choose the Right Mattress”) and Tailwind will automatically re‑pin them at optimal times based on your audience’s activity patterns. This keeps high‑converting content alive without you lifting a finger.
5. Insights – Deep Analytics, No Guesswork
Data drives decisions, and Tailwind’s Insights module gives you a granular view of performance across three levels:
| Level | Metrics Tracked | Actionable Takeaways |
|---|---|---|
| Profile | Follower growth, overall impressions, saves | Spot overall health trends |
| Board | Impressions, clicks, saves per board | Identify which topics deserve more focus |
| Pin | Pin‑level clicks, saves, close‑up rate, referral traffic | Optimize copy, design, and scheduling |
A standout feature is the Pin Performance Score, which aggregates all key metrics into a single rating. Low‑scoring Pins are flagged for quick edits—swap out the image, tweak the description, or reschedule at a different time. Conversely, high‑scoring Pins can be added to a Smart Loop to maximize ROI.
6. Email Reports – Insights Delivered to Your Inbox
If you’re the type who checks email first thing in the morning, Tailwind’s Email Reports are a game changer. Each week you receive a concise, visually‑rich summary that includes:
- Top‑performing Pins (with direct links)
- Boards that need attention
- Actionable recommendations (e.g., “Repin Pin #123 to boost traffic by 15%”)
- A quick‑look at upcoming scheduled Pins
These reports serve as a daily briefing, allowing you to make micro‑adjustments without logging into the dashboard.
7. Mobile App – Managing Pinterest on the Go
Tailwind’s iOS and Android apps are full‑featured, meaning you can:
- Draft and schedule Pins from your phone
- Review analytics on the fly
- Respond to Tribe requests and repin content
- Receive push notifications for scheduled Pin triggers
For busy marketers who travel, attend events, or simply prefer a mobile workflow, the app ensures you never miss a Pin opportunity.
Tailwind Instagram Tools – A Quick Overview
While Tailwind shines on Pinterest, it’s expanding its Instagram capabilities. Here’s what’s currently available:
| Feature | Pinterest Equivalent | Current Maturity |
|---|---|---|
| Publisher | Same as Pinterest Publisher | Solid; allows scheduling single images & carousels |
| Insights | Same as Pinterest Insights + Post Inspector | Good; provides basic engagement metrics and suggested hashtags |
| Automation | Smart Loops (not yet on IG) | Limited; no auto‑repin or auto‑like for Instagram |
Takeaway: Tailwind’s Instagram suite is functional but not as robust as dedicated IG tools like Later or Buffer. If Instagram is a core pillar of your strategy, you may want a hybrid setup—Tailwind for Pinterest + a specialized IG scheduler.
Who Should Use Tailwind?
| Audience | Why Tailwind Works | Considerations |
|---|---|---|
| Small‑to‑mid‑size businesses | Affordable pricing, easy onboarding, strong Pinterest focus | May need a supplemental IG tool |
| Bloggers & Content Creators | Bulk upload, Tribes for community building, detailed analytics | None—Tailwind covers most needs |
| E‑commerce brands | Smart Loops for evergreen product Pins, referral tracking | Evaluate if you need advanced IG features |
| Social Media Agencies | Multi‑account dashboard, client reporting via Email Reports | Ensure agency licensing tier fits your client count |
Pinterest marketing is on an upward trajectory, and Tailwind positions itself as the most Pinterest‑centric SaaS on the market. Its blend of automation, community, and analytics gives marketers the confidence to scale without drowning in manual work.
Quick Reference Table
| Feature | What It Does | Ideal For | Cost |
|---|---|---|---|
| Weekly Summary | Dashboard snapshot of all key metrics | All users | Included |
| Bulk Upload & Browser Extension | One‑click image saving, multi‑board scheduling | Content creators, agencies | Included |
| Tribes | Community sharing, niche content discovery | Brands seeking organic reach | Included (some tribes premium) |
| Publisher | Drafts, calendar, Smart Loops, automation | Anyone with >10 Pins/week | Standard (Free), Plus (Smart Loops) |
| Insights | Pin/Board/Profile analytics, performance scores | Data‑driven marketers | Standard (Basic), Plus (Advanced) |
| Email Reports | Weekly performance email with actions | Busy executives, remote teams | Included |
| Mobile App | Full publisher & analytics on iOS/Android | On‑the‑go users | Included |
| Instagram Publisher | Schedule posts, carousel support | IG beginners | Standard |
| Instagram Insights + Post Inspector | Engagement metrics, hashtag suggestions | IG growth hackers | Plus |
| Automation Add‑On | Auto‑repin, auto‑like, auto‑follow | Advanced marketers | $4.99/mo |
Take the next step: Sign up for Tailwind’s 14‑day free trial, explore the Weekly Summary, and let the data guide you toward a more efficient, high‑impact Pinterest strategy. Happy pinning!
Final Verdict
If your brand’s sales funnel begins on Pinterest, Tailwind is the most purpose‑built scheduling platform on the market. Its blend of SmartSchedule, Tribes community sharing, robust analytics, and bulk content tools remove the manual friction that often discourages marketers from fully exploiting Pinterest’s buying intent.
While Instagram capabilities are solid, they remain ancillary—so if Instagram is your primary channel, you might complement Tailwind with a platform that offers deeper story/reel planning. However, for businesses that view Pinterest as a high‑value traffic source and need a reliable way to plan, publish, and analyse at scale, Tailwind delivers a compelling ROI that justifies its price.
Bottom line: Invest in Tailwind when your marketing strategy leans heavily on visual discovery and you’re ready to turn pins into profit.
Quick Start Checklist
- Create a Pinterest Business Account (if you don’t have one).
- Sign up for Tailwind’s Growth plan (or higher, based on needs).
- Install the Tailwind Chrome extension for one‑click image saving.
- Populate your first content library (minimum 30 pins).
- Activate SmartSchedule and set your weekly posting frequency.
- Join 2–3 relevant Tribes and start repinning to boost exposure.
- Review the Weekly Summary every Friday and adjust your strategy.
Once you tick those boxes, you’ll be on the fast lane to turning Pinterest traffic into measurable revenue—just the way modern marketers need to be.